ActiveCampaign

ActiveCampaign pricing: tiers, seat costs, and hidden fees

Short answer

ActiveCampaign is marketing automation with four tiers (Starter, Plus, Pro, Enterprise) each scaling by contact count and send multiplier, billed annually.

Last verified: 2026-05-17 Model: month Official pricing

Public pricing tiers

TierMonthlyAnnual monthly equivalentNotes

Starter $15 month $15 month 10x contact send multiplier, limited segmentation, 5 actions per automation, 1 user.

Plus $49 month $49 month 10x send multiplier, standard segmentation, unlimited automation actions, 1 user.

Pro $79 month $79 month 12x send multiplier, advanced segmentation, 3 users included.

Enterprise $145 month $145 month 15x send multiplier, premium segmentation, 5 users, dedicated support.

ActiveCampaign cost calculator

For 10 seats on Starter, current public pricing implies $15 per month when annual pricing is available, or $15 month-to-month.

Sample stack cost at named team sizes

ActiveCampaign monthly cost projection by team size, based on public per-seat pricing.
Tier	10 seats / month	25 seats / month	50 seats / month
Starter	$15	$15	$15
Plus	$49	$49	$49
Pro	$79	$79	$79
Enterprise	$145	$145	$145

Math: per-seat tiers multiplied by seat count. Flat-fee tiers stay constant. Does not include add-ons, support tiers, implementation, or usage overages.

Hidden fees and quote risks

Add-ons available for SMS, AI Activities, Enhanced CRM, and Custom Reporting on top of base price
Pre-paid WhatsApp credits charged separately each month
Pricing scales steeply with contact tier above the 1,000-contact baseline

Enterprise notes

Enterprise tier adds dedicated account team; WhatsApp messaging is sold as a separate set of tiers (Core, Advanced, Premium) with line and seat limits.

Closest alternatives

HubSpotKlaviyoMailchimpBrevo

Sources

ActiveCampaign official pricing page

Pricing changes frequently. Confirm directly with the vendor before purchase.

Frequently asked questions

How much does ActiveCampaign cost?

ActiveCampaign pricing depends on its Contact-tiered marketing automation. The page lists public tiers and flags custom or usage-based items that require vendor confirmation.

What is the main hidden fee risk for ActiveCampaign?

Add-ons available for SMS, AI Activities, Enhanced CRM, and Custom Reporting on top of base price

Which ActiveCampaign alternatives should buyers compare?

HubSpot, Klaviyo, Mailchimp, Brevo are the closest alternatives most procurement teams compare against ActiveCampaign.