SaaS True Cost Open calculator

Mailchimp pricing: tiers, seat costs, and hidden fees

Short answer

Mailchimp prices by plan and contact count, so teams should compare against their actual audience size rather than the lowest advertised starting price.

Last verified: 2026-05-16 Model: month Official pricing

Public pricing tiers

TierMonthlyAnnual monthly equivalentNotes
Free $0 month $0 month Limited contacts and sends.
Essentials $13 month $13 month Starting price; increases by contact count.
Standard $20 month $20 month Automation and optimization features.
Premium $350 month $350 month Advanced segmentation and larger-team features.

Mailchimp cost calculator

$13 / month

For 10 seats on Essentials, current public pricing implies $13 per month when annual pricing is available, or $13 month-to-month.

Hidden fees and quote risks

  • Contact count, SMS, transactional email, and overages can change the bill.

Enterprise notes

Build comparisons at 5k, 25k, and 100k contacts before choosing Mailchimp vs Klaviyo.

Closest alternatives

KlaviyoActiveCampaignCustomer.io

Sources

Pricing changes frequently. Confirm directly with the vendor before purchase.

Frequently asked questions

How much does Mailchimp cost?

Mailchimp pricing depends on its Contact-tier marketing plan pricing. The page lists public tiers and flags custom or usage-based items that require vendor confirmation.

What is the main hidden fee risk for Mailchimp?

Contact count, SMS, transactional email, and overages can change the bill.

Which Mailchimp alternatives should buyers compare?

Klaviyo, ActiveCampaign, Customer.io are the closest alternatives most procurement teams compare against Mailchimp.