Mailchimp vs AWeber pricing: which is cheaper for your team?
AWeber's cheapest paid tier (Lite) lists at $12.49/month, which beats the other on entry pricing. Mid-tier and enterprise math can flip the answer — use the per-tier table below to see the real cost for your team size at each tier.
Calculate the cost for your team
Mailchimp pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Free | $0 | $0 | month | Limited contacts and sends. |
| Essentials | $13 | $13 | month | Starting price; increases by contact count. |
| Standard | $20 | $20 | month | Automation and optimization features. |
| Premium | $350 | $350 | month | Advanced segmentation and larger-team features. |
AWeber pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Lite | $15 | $12.49 | month | 500 to 150,000 subscribers, sends up to 10x list size per month, 1% ecommerce transaction fee. |
| Plus | $30 | $19.99 | month | 500 to 150,000 subscribers, 12x send multiplier, 0.6% ecommerce transaction fee. |
| Done For You | $20 | $20 | month | Annual-only; includes professional setup; $79 promo setup fee (regularly $599). |
Feature by feature
The non-pricing differences that drive the real decision.
| Capability | Mailchimp | AWeber |
|---|---|---|
| Billing model | month | month |
| Pricing model | Contact-tier marketing plan pricing | Subscriber-tiered email marketing |
| Cheapest paid tier | Essentials at $13/month | Lite at $12.49/month |
| Mid-tier benchmark | Standard at $20/month | Plus at $19.99/month |
| Total paid tiers published | 3 | 3 |
| Last verified | 2026-05-16 | 2026-05-17 |
Best for…
Hand-picked use cases mapped to the winner.
| Use case | Winner |
|---|---|
| Lowest entry price (10-person team) | AWeber Lite |
| Most pricing tiers (room to grow) | Mailchimp (3 tiers) |
| Predictable per-seat billing | Neither (both flat/usage) |
| Most recently verified pricing | AWeber |
Choose Mailchimp when
- Mailchimp prices by plan and contact count, so teams should compare against their actual audience size rather than the lowest advertised starting price.
- Entry tier (Essentials) at $13/month is your budget ceiling.
- Build comparisons at 5k, 25k, and 100k contacts before choosing Mailchimp vs Klaviyo.
Choose AWeber when
- AWeber pricing starts at $15 per month for the Lite plan and scales by subscriber count up to 150,000, with a free tier for very small lists.
- Entry tier (Lite) at $12.49/month is your budget ceiling.
- Accounts above 100,000 subscribers require custom pricing; annual billing offers meaningful discounts versus monthly.
Switching considerations
Watch the hidden fees on both sides. Mailchimp: Contact count, SMS, transactional email, and overages can change the bill. AWeber: Ecommerce transaction fees of 1.0% on Lite and 0.6% on Plus Always confirm with the vendor before purchase.
Frequently asked questions
Which is cheaper for a 10-person team, Mailchimp or AWeber?
At entry tier and 10 seats on annual billing: Mailchimp Essentials comes to $13/mo; AWeber Lite comes to $12/mo. AWeber is the cheaper entry-tier choice at this team size.
Does Mailchimp have more pricing tiers than AWeber?
Both publish 3 paid tiers. The mid-tier benchmark is Standard for Mailchimp and Plus for AWeber.
Which pricing was verified more recently?
Mailchimp's pricing was last verified 2026-05-16; AWeber's on 2026-05-17. Both pages link to the vendor's official pricing source so you can re-check before committing.