Privacy Policy

Who we are

This site (SaaS True Cost, operating on saastruecost.com) is published by SaaS True Cost. You can reach us at [email protected].

Personal data we collect

We collect the minimum personal data needed to operate the site and understand how visitors use it. Under GDPR Article 4, "personal data" includes any information relating to an identified or identifiable natural person; the categories below are what we process:

• Pseudonymous analytics data via Google Analytics 4: pages viewed, time on page, country (city-level only), device type, browser. IP addresses are anonymized at collection. We do NOT collect name, email, or any directly identifying personal data through analytics.
• Advertising cookies and identifiers set by Google AdSense once you have given explicit consent. These enable personalized advertising and frequency capping; the data is processed by Google as a separate controller under its own privacy policy.
• Direct correspondence personal data: when you email us, we receive your email address and message content. We use these solely to reply.

We do not sell personal data. We do not maintain user accounts. There is no sign-up or login on this site.

Legal basis (GDPR Article 6)

• Analytics: legitimate interest, understanding which pages help visitors.
• Advertising cookies: explicit consent via the cookie banner. You can refuse without losing access to any content.
• Contact emails: legitimate interest, responding to your inquiry.

Cookies and tracking

On your first visit we show a cookie banner. The site loads functional content immediately. Advertising and analytics cookies are loaded only after you accept.

• Necessary (always on): session cookies for cookie-consent state. No tracking purpose.
• Analytics (after consent): _ga, _ga_* from Google Analytics 4. 13-month expiry.
• Advertising (after consent): cookies set by Google AdSense for ad personalization and frequency capping. See Google's advertising cookies policy.

You can change your choice at any time by clicking "Cookie settings" in the footer.

How to opt out of tracking and personalized ads

You have several independent ways to opt out, and each one works without losing access to any of the site's content:

1. Reject all cookies on this site: click "Reject" on the cookie banner on your first visit, or click "Cookie settings" in the page footer at any time to re-open the banner and change your choice. Rejecting blocks the AdSense ads-personalization cookies and the Google Analytics cookies from being set.
2. Disable personalized ads at the Google account level: visit adssettings.google.com and toggle off "Personalized ads". This applies across every site in the Google ad network, not just ours.
3. Browser-level opt-out: use your browser's "Block third-party cookies" setting (Chrome, Firefox, Safari, Edge all support it) or install the Google Analytics opt-out browser add-on.
4. Exercise your GDPR rights directly: email [email protected] with the subject "Data request" and we will process it within 30 days. You can request access, erasure, or restriction of any personal data we hold.

None of these options reduce your access to articles, calculators, or comparisons on this site. The cookie banner choice is remembered for 12 months; after that you will be re-asked.

Third parties we share data with

• Google LLC, Google Analytics 4 (aggregated traffic data) and Google AdSense (ad personalization, with your consent). Data may be transferred to the US under Standard Contractual Clauses (SCCs) and the EU-US Data Privacy Framework.
• Cloudflare, Inc., content delivery and DDoS protection. Cloudflare processes IP addresses to route requests and block attacks; it does not log visitor browsing behavior.

Your rights under GDPR

If you are in the EU/EEA, UK, or Switzerland you have the right to:

• Access, request a copy of your data
• Rectification, correct inaccurate data
• Erasure ("right to be forgotten")
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with your national supervisory authority

To exercise these rights, email [email protected]. We respond within 30 days.

Data retention

• Analytics data: retained 14 months in Google Analytics 4, then automatically deleted.
• Cookie consent state: 12 months from your last interaction.
• Contact emails: retained as long as needed to respond and for a reasonable record-keeping period, max 24 months.

Children

This site is not directed at children under 16. We do not knowingly collect data from children.

Changes to this policy

Material changes will be noted at the top of this page. Continued use of the site after a change constitutes acceptance.

Contact

Questions or requests: [email protected].