Alternatives · Email marketing
Best Mailchimp alternatives — pricing compared
The best Mailchimp alternatives are ActiveCampaign, Klaviyo, and Customer.io — here's how their published pricing compares. The cheapest paid entry point among them is ActiveCampaign at $15 per month.
3 Mailchimp alternatives compared
Each "cheapest paid tier" below is the lowest paid monthly (or annual-equivalent) price the competitor publishes on its own pricing page. Custom-quote and usage-based add-ons aren't included; click any tool for its full per-tier breakdown.
Why teams look past Mailchimp
- ActiveCampaign — ActiveCampaign is marketing automation with four tiers (Starter, Plus, Pro, Enterprise) each scaling by contact count and send multiplier, billed annually.
- Klaviyo — Klaviyo starts with a free plan and scales by profiles, email sends, SMS credits, and add-on products.
- Customer.io — Customer.io is a behavioral messaging platform starting at $100 per month for 5,000 profiles and 1 million emails on the Essentials plan.
Compare against Mailchimp itself
Before you switch, price Mailchimp on the same terms. The full breakdown has every tier, hidden fee, and per-seat math.
Frequently asked questions
Is ActiveCampaign cheaper than Mailchimp?
Not at the entry tier — ActiveCampaign's cheapest paid tier is $15 versus Mailchimp's $13. Compare full tier ladders, not just the entry price.
What is the best free alternative to Mailchimp?
Klaviyo publishes a free tier, making it the best no-cost starting point among Mailchimp alternatives on this page. Check its usage limits before committing.
Which Mailchimp alternative should I compare first?
Buyers evaluating Mailchimp most often shortlist ActiveCampaign, Klaviyo, Customer.io. Each links to a full per-tier pricing breakdown with hidden fees.