ActiveCampaign features: tier-by-tier list (2026)
ActiveCampaign is marketing automation with four tiers (Starter, Plus, Pro, Enterprise) each scaling by contact count and send multiplier, billed annually.
Core capabilities (23)
An ecosystem of 1,000+ apps and integrations
Gain access to a vast ecosystem of over 1,000 apps and integrations. Use powerful filtering capabilities to curate and uncover the perfect integrated solutions, optimizing your franchise tech stack for impactful, results-driven experiences.
Source · core integrations
Top integrations for your business
Whether you're a franchise looking to streamline operations or a growing business expanding your reach, ACHQ customers benefit from a rich ecosystem of integrations, all connected directly within ActiveCampaign.
Source · core integrations
Easily sync ActiveCampaign HQ with your stack
For a franchisor, a diverse apps and integration ecosystem isn't just a convenience, it's a critical component for scaling franchisee marketing effectively. When systems are integrated, data flows freely.
Source · core integrations
Does it cost extra to use integration
For most ACHQ customers, integrations available within ActiveCampaign’s ecosystem are included as part of your existing ActiveCampaign plan.
Source · core integrations
When systems are integrated, data flows freely
When systems are integrated, data flows freely. This means a franchisor can gain a holistic view of marketing performance across all franchisees, identify best practices, and offer targeted support.
Source · core
Generate a Campaign Instantly with Active Intelligence
Instantly generate a full, on-brand campaign from a simple prompt. Start the tour
Source · core
Marketing Automation
Customers save 10 hours per week on marketing activities. Explore Marketing Automation
Source · core automation
Segmentation
Her First 100K maintains a 54.6% open rate against a 35.6% industry average, driven by granular segmentation.
Source · core
Site & Event Tracking
YMCA of Alexandria hit a 12.8% CTR using behavioral triggers based on member link clicks–vs a 2% industry average.
Source · core
Transactional Email
Powered by Postmark, the email delivery service people actually like. Explore Transactional Email
Source · core
1,000+ Integrations
Connect Shopify, Salesforce, WordPress, and over 1,000 more apps. Explore Integrations Load more Start today
Source · core integrations
Your first campaign could be done in the next 18 minutes
Start a 14-day free trial with full platform access—and if you're switching from another tool, we'll migrate everything for free.
Source · core
Old marketing automation meant drag and drop hell
Old marketing automation meant drag and drop hell. ActiveCampaign helps you build faster and saves you 10 hours per week.
Source · core automation
Marketing Automation Customers save 10 hours per week
Marketing Automation Customers save 10 hours per week on marketing activities. Explore Marketing Automation
Source · core automation
Active Intelligence Build your first campaign from scratch
Active Intelligence Build your first campaign from scratch 8x faster. Explore Active Intelligence
Source · core
WhatsApp Messaging 98% of customers see positive ROI
WhatsApp Messaging 98% of customers see positive ROI within a year. Explore WhatsApp Messaging
Source · core
Landing Pages Build and publish landing pages without
Landing Pages Build and publish landing pages without a developer. Explore Landing Pages
Source · core
Segmentation Her First 100K maintains a 54.6% open
Segmentation Her First 100K maintains a 54.6% open rate against a 35.6% industry average, driven by granular segmentation.
Source · core
Site & Event Tracking YMCA of Alexandria hit
Site & Event Tracking YMCA of Alexandria hit a 12.8% CTR using behavioral triggers based on member link clicks–vs a 2% industry average.
Source · core
Forms Capture leads on any page and route
Forms Capture leads on any page and route them into automations instantly. Explore Forms
Source · core automation
Transactional Email Powered by Postmark, the email delivery
Transactional Email Powered by Postmark, the email delivery service people actually like.
Source · core
Operations
[ edit ] ActiveCampaign is a privately held company headquartered in Chicago . [ 8 ] [ 9 ] It maintains additional offices in Dublin , Ireland ; [ 10 ] Florianópolis , Brazil ; [ 11 ] Kraków , Poland ; [ 12 ] and Heredia
Source · core
ActiveCampaign is a Chicago -based software company that
ActiveCampaign is a Chicago -based software company that provides a cloud-based software-as-a-service (SaaS) platform for customer experience automation.
Source · core automation
AI features (12)
Watch AI do the work for you
Start an interactive demo and see how Active Intelligence changes what marketing looks like day-to-day.
Source · ai
Get Campaign Insights in Seconds with Active Intelligence
Uncover customer behavior patterns and campaign insights with AI and powerful analytics tools.
Source · ai
Content Creation
Spark Joy went from one email per week to three with ActiveCampaign's AI content tools.
Source · ai
Lead Scoring
AI scores every deal, so you can focus on what's most likely to close. Explore Lead Scoring
Source · ai
Predictive Sending
Get 17% higher click-through rates on average with AI-enhanced sending. Explore Predictive Sending
Source · ai
AI Brand Kit
YMCA of Alexandria saves 10+ hours each week by importing brand elements in seconds.
Source · ai
Custom Objects
Model any data your business tracks, not just what a CRM assumes you need. Explore Custom Objects
Source · ai
Content Creation Spark Joy went from one email
Content Creation Spark Joy went from one email per week to three with ActiveCampaign's AI content tools.
Source · ai
Lead Scoring AI scores every deal, so you
Lead Scoring AI scores every deal, so you can focus on what's most likely to close.
Source · ai
Predictive Sending Get 17% higher click-through rates on
Predictive Sending Get 17% higher click-through rates on average with AI-enhanced sending.
Source · ai
AI Brand Kit YMCA of Alexandria saves 10+
AI Brand Kit YMCA of Alexandria saves 10+ hours each week by importing brand elements in seconds.
Source · ai
Custom Objects Model any data your business tracks
Custom Objects Model any data your business tracks, not just what a CRM assumes you need.
Source · ai
Automation and workflows (1)
Break down data silos and make ActiveCampaign HQ
Break down data silos and make ActiveCampaign HQ your central hub for franchise operations, including email and marketing workflow automation.
Source · automation
Reporting and analytics (1)
Analytics & Reporting Get reporting insights with just
Analytics & Reporting Get reporting insights with just one prompt. Explore Analytics & Reporting
Source · reporting
See ActiveCampaign pricing in detail
This page lists what ActiveCampaign does. For per-seat math, tier comparison, and the full hidden-fee list, see the ActiveCampaign pricing breakdown.
Closest alternatives
Other marketing automation tools buyers shortlist when they evaluate ActiveCampaign.
Sources
- https://www.activecampaign.com/features
- https://www.activecampaign.com/platform
- https://en.wikipedia.org/wiki/ActiveCampaign
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does ActiveCampaign include?
This page tracks 37 verified ActiveCampaign features across 4 categories, sourced from ActiveCampaign's official site and Wikipedia.
Which tier do I need for ActiveCampaign?
ActiveCampaign's feature availability varies by plan. Compare the public ActiveCampaign tiers, calculator, and hidden fees on the ActiveCampaign pricing page.
How does ActiveCampaign compare on features to alternatives?
Buyers commonly compare ActiveCampaign against HubSpot, Klaviyo, Mailchimp. Each alternative's feature page is linked below where we cover it.