Klaviyo features: tier-by-tier list (2026)
Klaviyo starts with a free plan and scales by profiles, email sends, SMS credits, and add-on products.
Core capabilities (40)
Personalize with better data
Centralize your customer data, capture every detail, and get to know your customers like never before.
Source · core
Integrations & APIs
Consolidate all your customer data into one place with 350+ pre-built integrations and APIs—and find out how easy personalizing interactions can be.
Source · core integrations
Drive engagement and revenue
Make the most of every customer interaction across email, SMS, web forms, mobile push notifications, reviews, and more.
Source · core
Web forms
Pop-ups, fly-outs, embedded forms, multi-step forms—find the right web form to grow your audience, capture leads, and collect the data you need.
Source · core
All new features. All the time
Klaviyo keeps getting more powerful. Check out all our latest features for building smarter digital relationships.
Source · core
Discover how and when products in your catalog
Discover how and when products in your catalog are driving orders, so you can upsell and recommend products at the perfect point in the customer journey.
Source · core
Group and analyze customer profiles based on order
Group and analyze customer profiles based on order recency, frequency, and monetary value, and find more ways to make more sales.
Source · core
Turn Instagram followers into subscribers automatically
Turn Instagram engagement into compliant subscriber growth by automatically converting followers into email, text, and WhatsApp subscribers.
Source · core
Optimize your audience with a single click
Automatically optimize campaign audiences at send time by removing recipients most likely to unsubscribe—driving relevance and reach by targeting engaged subscribers.
Source · core
1 Customer, 2+ Inboxes, 0 Duplicate Profiles
Store up to five email addresses on a single Klaviyo profile while preserving consent, suppression, properties, and activity history for each one.
Source · core
Personalized on-site banners, powered by your customer data
Show dynamic, segment-targeted banners at the top of your site to deliver personalized offers, announcements, and VIP messaging to more visitors—without code or third-party tools.
Source · core
Customer Hub for WooCommerce
Bring Klaviyo Customer Hub to WooCommerce storefronts, extending onsite service experiences beyond Shopify to a major new ecommerce ecosystem.
Source · core
Retail support teams handle high volumes of repetitive
Retail support teams handle high volumes of repetitive service requests that are difficult to automate without significant custom setup.
Source · core
A customer asks to change the size of
A customer asks to change the size of an item in their order, and Customer Agent instantly updates the order or guides the customer through the edit without requiring a human agent.
Source · core
Support teams handle large volumes of repetitive inquiries
Support teams handle large volumes of repetitive inquiries across channels but lack unified automation to respond quickly and efficiently.
Source · core automation
A customer emails asking about a return, and
A customer emails asking about a return, and Customer Agent instantly responds with the correct policy and next steps using the brand’s order data and support rules.
Source · core
Brands need new, high-intent ways to grow owned
Brands need new, high-intent ways to grow owned audiences beyond traditional website forms and paid acquisition channels.
Source · core
A shopper comments on an Instagram post, receives
A shopper comments on an Instagram post, receives an automated reply, and opts in to join the brand’s email or text list directly from Instagram.
Source · core
Traditional SMS limits marketers to plain text messages
Traditional SMS limits marketers to plain text messages, making it difficult to stand out, build trust, and drive meaningful interaction in crowded mobile inboxes.
Source · core
A brand sends an RCS campaign featuring a
A brand sends an RCS campaign featuring a product carousel with images, pricing, and “Shop Now” buttons—allowing customers to browse and purchase directly from the message.
Source · core
Marketers need a simple, automated way to reach
Marketers need a simple, automated way to reach every subscriber at their highest-intent moment instead of blasting messages at a single blanket send time.
Source · core
When a marketer schedules a campaign, Klaviyo calculates
When a marketer schedules a campaign, Klaviyo calculates the optimal send time for each subscriber and delivers the message when they’re most likely to engage.
Source · core
Marketers lack a proactive, automated way to manage
Marketers lack a proactive, automated way to manage send volume and prioritization, putting long-term list health, engagement and conversion at risk.
Source · core
When preparing an email campaign, a marketer selects
When preparing an email campaign, a marketer selects their audience and clicks Audience optimization .
Source · core
Consumers often use multiple email addresses with the
Consumers often use multiple email addresses with the same brand, creating duplicate profiles that inflate costs and fragment customer data.
Source · core
A shopper browses with a personal email, purchases
A shopper browses with a personal email, purchases with a work email, and later updates their address—Klaviyo keeps all activity on one profile and selects the best primary email for future sends.
Source · core
Most onsite banners are still static and generic
Most onsite banners are still static and generic, leaving brands without an easy way to personalize one of the highest-visibility placements on their site.
Source · core
A returning VIP shopper lands on the homepage
A returning VIP shopper lands on the homepage and sees a banner with exclusive early access messaging, while new visitors see a first-purchase offer instead.
Source · core
Without WooCommerce support, Customer Hub was limited to
Without WooCommerce support, Customer Hub was limited to Shopify, restricting adoption and leaving a large ecommerce audience untapped.
Source · core
A WooCommerce merchant adds Customer Hub to their
A WooCommerce merchant adds Customer Hub to their storefront and gives shoppers access to onsite support and engagement experiences connected to their existing Klaviyo data.
Source · core
Klaviyo Marketing
Connected omnichannel experiences Create omnichannel campaigns and automated flows seamlessly across email , SMS , WhatsApp , mobile push , and reviews in a single platform.
Source · core
Klaviyo Service
Service + marketing = better together With a single platform for both your marketing and service, you have all the data you need for personalized support and marketing.
Source · core
Klaviyo Data Platform
Unified customer profiles Capture every interaction across marketing and service channels to build complete customer profiles for ever more precise segmentation and personalization.
Source · core
350+ integrations and APIs
Easily connect Klaviyo B2C CRM with your entire tech stack— including platforms for ecommerce, shipping, loyalty, advertising, and more—using out-of-the-box integrations and flexible APIs.
Source · core integrations
Data-powered personalization Push your data further with the
Data-powered personalization Push your data further with the marketer-friendly Klaviyo Data Platform that makes granular segmentation and hyper personalization a breeze.
Source · core
Put your data to work, faster Create segments
Put your data to work, faster Create segments that update in real time, connect your data across your tech stack with pre-built integrations, and sync segments with paid ads audiences to enhance your ad campaigns.
Source · core integrations
“We see Shopify as our e-commerce hub, and
“We see Shopify as our e-commerce hub, and we see Klaviyo as our customer CRM hub. That way, our dev team and our marketing team only need to know two core systems.
Source · core
“I would 100% recommend Klaviyo
“I would 100% recommend Klaviyo. It’s our highest-return marketing technology, and it gives us an opportunity to grow our ecommerce store.
Source · core
“Having everything in one place is a game changer
“Having everything in one place is a game changer. Everything is just so much more tailored to the customer, which then increases loyalty, increases purchase frequency, and will also affect our lifetime value.”
Source · core
Software and services
[ edit ] The Klaviyo platform primarily integrates with e-commerce platforms, such as Shopify , Magento , BigCommerce , WooCommerce , Wix , Salesforce , and Square . [ 28 ] In addition to its e-commerce platform integrations, users can integrate other
Source · core integrations
AI features (21)
Customer profiles
Get a full view of each customer’s behavior across channels, use AI to predict what they’ll do next, and create tailor-made buying experiences.
Source · ai
Segmentation
Target exactly the right customers with custom segments based on hundreds of data points. Segment AI creates complex segments from simple prompts.
Source · ai
Automated flows
Create customized email, SMS, and push flows triggered by customer actions. It’s easy, with pre-built templates, a drag-and-drop builder, and Flows AI.
Source · ai
Omnichannel campaigns
AI and smart segmentation make it easy to tailor every SMS, email, and push campaign to the right audience at the right time.
Source · ai
Turn data into insights
Better data means better decisions. Gain new insights and guide your marketing with AI, predictive analytics, and benchmarks.
Source · ai
Klaviyo AI
Klaviyo AI puts powerful insights at your fingertips—insights like predictive analytics, personalized product recommendations, and more.
Source · ai
Get game-changing data and AI marketing tools that
Get game-changing data and AI marketing tools that make building smarter relationships easy.
Source · ai
Know what your customers will do next
Know what your customers will do next. Predict their next order date, lifetime value, spending potential, time between orders, churn risk, and more.
Source · ai
Control how Customer Agent represents your brand
Give your support team precise control over your AI agent's tone, conversational style, decision-making rules, and escalation criteria—so every automated interaction stays on brand.
Source · ai
Customer Agent now on email and WhatsApp
Extend Klaviyo’s AI-powered Customer Agent to email and WhatsApp, automating high-volume support across more of the channels customers already use.
Source · ai
AI-powered product recs now on mobile channels
Deliver dynamic, personalized recommendations in text and WhatsApp campaigns and flows with next best product (NBP). Opportunity Transform your text messages with product blocks, personalized for every recipient.
Source · ai
AI agents can deliver fast responses, but without
AI agents can deliver fast responses, but without clear guardrails they often sound generic, handle sensitive situations inconsistently, or fail to loop in a human at the right moment.
Source · ai
A frustrated customer reaches out about a delayed order
A frustrated customer reaches out about a delayed order. Instead of a generic reply, the AI agent responds in the brand's voice, follows predefined rules for handling shipping issues, and automatically escalates the conversation to a human agent when frustrati
Source · ai
A brand sends text campaign where each subscriber
A brand sends text campaign where each subscriber receives a personalized product recommendation based on their purchase behavior, with a direct link to purchase.
Source · ai
Meet K:AI, AI that does the work
Grow faster with agents—powered by your data, right where you already work. You take the lead, AI does the rest. K:AI Marketing Agent Start fast with Marketing Agent .
Source · ai
K:AI Customer Agent Solve customer problems and sell
K:AI Customer Agent Solve customer problems and sell 24/7 with Customer Agent . Up and running in minutes, it answers questions, resolves issues, recommends products, and starts returns (coming soon)—and when needed, hands off to a live agent with full context
Source · ai
A 24/7 AI agent to assist your customers
A 24/7 AI agent to assist your customers K:AI Customer Agent is your brand’s conversational AI agent that automatically answers questions and helps customers discover new products —available on SMS, web chat, and email (beta).
Source · ai
An AI-powered workspace for service teams Klaviyo Helpdesk
An AI-powered workspace for service teams Klaviyo Helpdesk empowers your service team to resolve issues faster, personalize at scale, and turn service into a revenue driver.
Source · ai
Predict and personalize at scale Create smarter segments
Predict and personalize at scale Create smarter segments with RFM analysis, and gain purchase insights for timely personalized product recommendations.
Source · ai
Enrich your data with AI Klaviyo AI provides
Enrich your data with AI Klaviyo AI provides insights that help you focus your efforts, from predicting churn and order dates to forecasting spending habits.
Source · ai
Check out the latest and greatest AI-powered features
Check out the latest and greatest AI-powered features to help you grow smarter and faster across Klaviyo B2C CRM.
Source · ai
Integrations (1)
In addition to its e-commerce platform integrations, users
In addition to its e-commerce platform integrations, users can integrate other tools from their tech stacks like Zendesk , Postscript, Meta Ads, Google Ads , Square , Albato , Zapier , Aftership , Amazon Buy with Prime, Big Commerce , Canva , Zoho and Okendo a
Source · integrations
Collaboration (2)
RCS makes text messages richer and more engaging
Deliver rich, branded, and interactive mobile experiences directly inside the messaging inbox using RCS—bringing app-like visuals and actions to Klaviyo’s text channel.
Source · collab
Deliver every message at a personalized send time
Automatically send each campaign at the exact moment every individual subscriber is most likely to open, click, and convert—based on their real behavioral patterns across every channel.
Source · collab
Reporting and analytics (5)
Benchmarks
Compare your performance to 100 of your closest peer brands, gaining insights into metrics such as conversion rate and abandoned cart recovery.
Source · reporting
Klaviyo Analytics
Keep an eye on performance With pre-built and custom reports and dashboards, it’s easy to spot where to improve or where to double down.
Source · reporting dashboard
Klaviyo B2C CRM brings together your marketing, service
Klaviyo B2C CRM brings together your marketing, service, and analytics in a single platform.
Source · reporting
Know what’s working across all channels From first
Know what’s working across all channels From first click to repeat purchase, track attribution for every interaction across channels, segments, and seasons—so you always know what’s driving results.
Source · reporting
Turn insights into action With industry benchmarks
Turn insights into action With industry benchmarks , funnel analysis, and recommendations, know where to focus your efforts to iterate and improve.
Source · reporting
See Klaviyo pricing in detail
This page lists what Klaviyo does. For per-seat math, tier comparison, and the full hidden-fee list, see the Klaviyo pricing breakdown.
Closest alternatives
Other email and sms marketing tools buyers shortlist when they evaluate Klaviyo.
Sources
- https://www.klaviyo.com/features
- https://www.klaviyo.com/product
- https://www.klaviyo.com/platform
- https://en.wikipedia.org/wiki/Klaviyo
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does Klaviyo include?
This page tracks 69 verified Klaviyo features across 5 categories, sourced from Klaviyo's official site and Wikipedia.
Which tier do I need for Klaviyo?
Klaviyo's feature availability varies by plan. Compare the public Klaviyo tiers, calculator, and hidden fees on the Klaviyo pricing page.
How does Klaviyo compare on features to alternatives?
Buyers commonly compare Klaviyo against Mailchimp, Braze, Customer.io. Each alternative's feature page is linked below where we cover it.