HubSpot features: tier-by-tier list (2026)
HubSpot starts with free CRM tools and scales into paid Starter, Professional, and Enterprise hubs. The main buyer risk is that hub, seat, and add-on choices compound quickly.
Core capabilities (27)
Marketing Software for Small to Enterprise Businesses
Marketing software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale.
Source · core
Sales Software for Small to Enterprise Businesses
Powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively.
Source · core
Service Software for Small to Enterprise Businesses
Customer service software that helps you deepen customer relationships, connect to the front office, and drive team efficiency.
Source · core
Data Management Software for Small to Enterprise Businesses
Data management software breaks down data silos and creates a single source of truth that empowers smarter business decisions.
Source · core
Commerce Hub
Powerful and easy-to-use commerce tools to help your business bill your customers and collect revenue.
Source · core
HubSpot Comparisons
Check out head-to-head comparisons of HubSpot’s marketing, customer service, sales, content management, and CRM features vs. other leading software platforms.
Source · core
HubSpot is a customer platform that’s designed to
HubSpot is a customer platform that’s designed to scale with your business. From a one-person business to a 2,000+ employee enterprise, HubSpot customer platform has the marketing, sales, customer service, data management, and content management features you n
Source · core
SLA Management Prioritize requests based on importance to
SLA Management Prioritize requests based on importance to better meet your customers’ expectations.
Source · core
Customer Portal Enhance rep efficiency with a customer
Customer Portal Enhance rep efficiency with a customer portal that allows customers to resolve basic issues.
Source · core
Knowledge Base Software Create a knowledge base that
Knowledge Base Software Create a knowledge base that gives customers the information they need to make decisions.
Source · core
Free Help Desk & Ticketing Software Centralize all
Free Help Desk & Ticketing Software Centralize all customer requests in one place to help your team deliver a better customer experience.
Source · core
Customer Feedback Software Show customers you care by
Customer Feedback Software Show customers you care by leveraging feedback from CRM-powered surveys.
Source · core
Customer Service Software for Small to Enterprise Businesses
Customer Service Software for Small to Enterprise Businesses Nurture relationships and drive efficiency with must-have customer service tools.
Source · core
Customer Success Management Boost customer value and empower
Customer Success Management Boost customer value and empower reps to manage business, improve retention, and reduce churn in one platform.
Source · core
Sensitive Data Safely store and manage your sensitive
Sensitive Data Safely store and manage your sensitive data in HubSpot Smart CRM to enhance business processes securely.
Source · core
Shared Inbox Centralize messaging tools in one inbox
Shared Inbox Centralize messaging tools in one inbox to streamline and personalize conversations with prospects and customers.
Source · core
CRM Customization Customize your CRM to access essential
CRM Customization Customize your CRM to access essential data quickly, minimizing distractions and enhancing team efficiency for customer focus.
Source · core
Data Enrichment Enhance company and contact records to
Data Enrichment Enhance company and contact records to make data-driven decisions and convert top opportunities.
Source · core
Buyer Intent Identify which companies in your target
Buyer Intent Identify which companies in your target market are ready to buy — whether they're in your CRM or not.
Source · core
HubSpot CRM Free
[ edit ] The company launched HubSpot CRM Free in 2014. [ 39 ] The CRM product tracks and manages interactions between a company and its customers and prospects. [ 40 ] [ 41 ] [ 42 ] In July 2025, HubSpot released a CRM connecto
Source · core
Sales Hub
[ edit ] Sales Hub launched in 2014 and received a major update in 2023. [ 53 ] [ 54 ] The Enterprise tier intended for large businesses launched in 2018. [ 55 ] Features of Sales Hub include automation , lead conversion and scoring , s
Source · core automation
Service Hub
[ edit ] HubSpot's customer service software, Service Hub (previously known as Customer Hub) [ 60 ] was announced in 2017, moved out of beta testing in 2018, [ 61 ] [ 62 ] and was updated in 2022.
Source · core
HubSpot Academy
[ edit ] HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization. [ 68 ] [ 69 ] Some of the courses offer
Source · core
Tech industry reviews
[ edit ] HubSpot has been described as unique because it strives to provide its customers with an all-in-one approach. [ 30 ] [ 72 ] A 2012 review in CRM Search said HubSpot was not the best business solution in each category but that taken as
Source · core
Conferences
[ edit ] HubSpot hosts an annual marketing conference for HubSpot users and partners called "INBOUND". The event is typically located in Boston.
Source · core
In 2020, Sales Hub's Enterprise tier began offering
In 2020, Sales Hub's Enterprise tier began offering configure, price and quote software and connectors to accounting systems.
Source · core
HubSpot hosts an annual marketing conference for HubSpot
HubSpot hosts an annual marketing conference for HubSpot users and partners called "INBOUND". The event is typically located in Boston.
Source · core
AI features (15)
HubSpot's Customer Platform Powered by Breeze
HubSpot's customer platform unifies marketing, sales, and service teams on an AI-powered Smart CRM, offering tools and integrations for the entire customer journey.
Source · ai integrations
AI Knowledge Base Agent Turn support tickets into
AI Knowledge Base Agent Turn support tickets into self-service knowledge base articles with AI.
Source · ai
AI Customer Agent Support every stage of your
AI Customer Agent Support every stage of your customer journey with one AI agent that works across marketing, sales, and service.
Source · ai
AI Data Agent Your AI customer expert that
AI Data Agent Your AI customer expert that researches, analyzes, and delivers instant answers about your customers.
Source · ai
AI Assistant Your AI business companion that understands
AI Assistant Your AI business companion that understands your customers, deals, and processes, and works alongside you in HubSpot.
Source · ai
AI Studio Discover, customize, and deploy HubSpot's AI
AI Studio Discover, customize, and deploy HubSpot's AI agents and custom assistants.
Source · ai
AI Summarization Enhance efficiency with AI in HubSpot
AI Summarization Enhance efficiency with AI in HubSpot for reporting, quick responses, and scalable support through summaries.
Source · ai
Breeze AI Breeze is the complete AI solution
Breeze AI Breeze is the complete AI solution to enhance productivity and growth, automate tasks, and quickly gain actionable insights.
Source · ai
AI CRM Unify your customer data, teams, and
AI CRM Unify your customer data, teams, and tech stacks with HubSpot's Smart CRM.
Source · ai
Marketing Hub
[ edit ] HubSpot's AI-powered [ 44 ] Marketing Hub integrates customer relationship and social media management, [ 45 ] campaign automation, and email marketing. [ 46 ] Usability features were added to the marketing tool in 2020. [
Source · ai automation
Content Hub
[ edit ] HubSpot's AI-powered Content Hub (formerly CMS Hub) is used for content creation such as blog post and image creation, as well as web development . [ 50 ] Features of Content Hub include A/B testing , AI blog writing, landing page and website
Source · ai
Smart CRM
[ edit ] HubSpot's Smart CRM uses the Breeze artificial intelligence (AI) sales tool.
Source · ai
In September 2025, HubSpot announced new features and
In September 2025, HubSpot announced new features and updates, including Breeze AI Agents and the Breeze Assistant, a Data Hub, and SMART CRM improvements.
Source · ai
In March 2026, HubSpot announced Sidekick, an internal
In March 2026, HubSpot announced Sidekick, an internal AI-powered code review tool designed to analyze pull request changes and provide automated feedback to developers.
Source · ai
HubSpot's AI-powered Content Hub (formerly CMS Hub) is
HubSpot's AI-powered Content Hub (formerly CMS Hub) is used for content creation such as blog post and image creation, as well as web development .
Source · ai
Integrations (2)
Live Chat
Connect with visitors in real time to convert leads, close deals, and provide support.
Source · integrations
In July 2025, HubSpot released a CRM connector
In July 2025, HubSpot released a CRM connector for Anthropic ’s Claude , enabling users to access and analyse CRM data through natural language queries.
Source · integrations
Reporting and analytics (3)
Ticketing System Optimize customer service by leveraging one
Ticketing System Optimize customer service by leveraging one shared inbox to track and prioritize all requests.
Source · reporting
Software and services
[ edit ] HubSpot Marketing Software provides tools for social media marketing , content management , web analytics , landing pages , customer support , and search engine optimization . [ 5 ] [ 28 ] [ 29 ] [ 30 ] [ 31 ] I
Source · reporting
HubSpot Marketing Software provides tools for social media
HubSpot Marketing Software provides tools for social media marketing , content management , web analytics , landing pages , customer support , and search engine optimization .
Source · reporting
See HubSpot pricing in detail
This page lists what HubSpot does. For per-seat math, tier comparison, and the full hidden-fee list, see the HubSpot pricing breakdown.
Closest alternatives
Other crm tools buyers shortlist when they evaluate HubSpot.
Sources
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does HubSpot include?
This page tracks 47 verified HubSpot features across 4 categories, sourced from HubSpot's official site and Wikipedia.
Which tier do I need for HubSpot?
HubSpot's feature availability varies by plan. Compare the public HubSpot tiers, calculator, and hidden fees on the HubSpot pricing page.
How does HubSpot compare on features to alternatives?
Buyers commonly compare HubSpot against Salesforce, Pipedrive, Zendesk. Each alternative's feature page is linked below where we cover it.