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Alternatives · Marketing automation

Best ActiveCampaign alternatives — pricing compared

The short answer

The best ActiveCampaign alternatives are Mailchimp, HubSpot, and Klaviyo — here's how their published pricing compares. The cheapest paid entry point among them is Mailchimp at $13 per month.

3 alternatives compared See ActiveCampaign pricing →

3 ActiveCampaign alternatives compared

Each "cheapest paid tier" below is the lowest paid monthly (or annual-equivalent) price the competitor publishes on its own pricing page. Custom-quote and usage-based add-ons aren't included; click any tool for its full per-tier breakdown.

Alternative Category Cheapest paid tier Why switch Full pricing
Mailchimp Email marketing $13 (Essentials) Mailchimp prices by plan and contact count, so teams should compare against their actual audience size rather than the lowest advertised starting price. See all tiers →
HubSpot CRM $20 (Starter) HubSpot starts with free CRM tools and scales into paid Starter, Professional, and Enterprise hubs. See all tiers →
Klaviyo Email and SMS marketing $20 (Email) Klaviyo starts with a free plan and scales by profiles, email sends, SMS credits, and add-on products. See all tiers →

Why teams look past ActiveCampaign

  • Mailchimp — Mailchimp prices by plan and contact count, so teams should compare against their actual audience size rather than the lowest advertised starting price.
  • HubSpot — HubSpot starts with free CRM tools and scales into paid Starter, Professional, and Enterprise hubs.
  • Klaviyo — Klaviyo starts with a free plan and scales by profiles, email sends, SMS credits, and add-on products.

Compare against ActiveCampaign itself

Before you switch, price ActiveCampaign on the same terms. The full breakdown has every tier, hidden fee, and per-seat math.

ActiveCampaign pricing → ActiveCampaign features

Frequently asked questions

Is Mailchimp cheaper than ActiveCampaign?

Yes — Mailchimp's cheapest paid tier is $13, below ActiveCampaign's cheapest paid tier at $15. Confirm seat counts and add-ons before switching.

What is the best free alternative to ActiveCampaign?

Mailchimp publishes a free tier, making it the best no-cost starting point among ActiveCampaign alternatives on this page. Check its usage limits before committing.

Which ActiveCampaign alternative should I compare first?

Buyers evaluating ActiveCampaign most often shortlist Mailchimp, HubSpot, Klaviyo. Each links to a full per-tier pricing breakdown with hidden fees.