Category pricing · Sales engagement and outbound tools
Sales engagement pricing — Outreach, Salesloft, Apollo, and every alternative
Per-seat price is straightforward, but contact-data credits and AI conversation intelligence add-ons often double the bill.
31 tools in this category. Every row in the table below links to the full per-tier pricing page for that vendor, with hidden fees, recommended tier by team size, and tier-jump pain spelled out.
About Sales engagement and outbound tools
Sales engagement pricing splits cleanly into two camps. The enterprise camp (Outreach, Salesloft) prices per-seat in the 90-180 USD per seat per month range with annual commitments, gating advanced features (conversation intelligence, deal management, AI assistants) by tier. The PLG / SMB camp (Apollo, Lemlist, Smartlead, Instantly) prices in the 30-90 USD per seat per month range with monthly billing available, often bundling contact data, email warmup, and sequencing in a single tier. The pages below show the per-seat list across both camps and break out the contact-data line item (Apollo includes 600 mobile credits per user per month at Pro; ZoomInfo prices contact credits separately) which is frequently the decisive cost comparison.
31 sales engagement and outbound tools compared
Entry-tier price below is the cheapest paid per-seat or per-month tier each vendor publishes. Custom-quote tiers and usage-based add-ons aren't included; click any tool to see the full per-tier breakdown.
Best for
- SDR teams choosing first paid sales-engagement seats
- RevOps teams replacing Outreach / Salesloft with Apollo or vice versa
- Founders sizing outbound spend on Lemlist or Smartlead
What to evaluate
- Per-seat list and included contact-data credits
- AI conversation intelligence / call recording cost (bundled vs add-on)
- Email warmup and deliverability tooling (included vs separate)
- CRM integration depth on your specific CRM
Frequently asked questions
Is Apollo cheaper than Outreach for a 10-person SDR team?
Apollo Professional is 99 USD per user per month annual, so 10 seats is 990 USD per month base, with 200 mobile credits + 1,000 export credits per user per month included. Outreach starts at 100 USD per seat per month annual on entry tier with conversation intelligence as a separate line, typically landing 130-180 USD per seat all-in. Apollo is roughly 40-50 percent cheaper at this team size including contact data; the buying decision is usually data quality (ZoomInfo / Apollo / Cognism) and CRM-integration depth rather than the per-seat delta.
What does Lemlist or Smartlead actually cost for cold email?
Lemlist Email Pro is 69 USD per user per month annual; Smartlead Basic is 39 USD per month for 2,000 active leads. The two products are not direct competitors — Lemlist is a sequencer with warmup; Smartlead is a deliverability + sending infrastructure platform. Many cold-email teams use both: Smartlead for sending, Lemlist (or Apollo, or Instantly) for sequencing. Combined spend for a 3-person outbound team typically lands 250-400 USD per month.
Does conversation intelligence (Gong) really cost what people say it does?
Gong does not publish per-seat pricing, but third-party reports consistently land 1,500-2,000 USD per user per year on annual contracts, with 30+ seat minimums and 2-year commitments common. For a 30-person sales org that's roughly 45-60K USD per year base. Chorus.ai and Avoma offer published per-seat pricing in the 100-150 USD per seat per month range for comparable functionality.