Omnisend features: tier-by-tier list (2026)

Core capabilities (24)

Text your way to more sales

High-converting SMS campaigns Deliver timely, personalized texts your customers pay attention to. Great for promos, reminders, and quick updates that drive action. Transparent pricing, global reach Pay only for what you use. No hidden fees, no overages.

Source · core

Know who you’re talking to

Behavior-based segmentation Build dynamic segments based on what people actually do — like purchases, opens, clicks, or location. Lists update automatically, so your targeting never goes stale.

Source · core

Grow your list the way you want

Built-in tools Create popups, embedded forms, flyouts, and landing pages right inside Omnisend. List-building Collect emails, phone numbers, and more with targeting, triggers, and flexible fields. Build an audience that actually fits your business.

Source · core

Proof your marketing works

See where revenue comes from Break down sales by email, SMS, and push. Know exactly which channels are driving your results. Know which campaigns perform Compare opens, clicks, conversions, and sales across campaigns and automations.

Source · core automation

We’ll help you get started

Email automation in 2026: Tools, examples, and complete guide BLOG Email automation in 2026: Tools, examples, and complete guide What is SMS marketing?A 2026 guide for ecommerce brands BLOG What is SMS marketing?A 2026 guide for ecommerce brands How to build a

Source · core automation

Is Omnisend better than Klaviyo

Omnisend enables powerful email campaign personalization using customer behavior, order history, location, and more. You can personalize product recommendations, dynamic content blocks, and subject lines for higher engagement.

Source · core

Omnisend helps you reach, convert, and re-engage customers

Omnisend helps you reach, convert, and re-engage customers with powerful email, automation, and omnichannel tools — all in one place.

Source · core automation

Personalization tools are among the key features of

Personalization tools are among the key features of a good email marketing platform for ecommerce.

Source · core

Salomon Japan’s email campaigns average 45% open rate

Salomon Japan’s email campaigns average 45% open rate, 1.4% click‑through, and ~¥1.9M JPY in revenue per send

Source · core

Pay only for what you use

Pay only for what you use. No hidden fees, no overages. You get straightforward pricing and worldwide delivery.

Source · core

Vagari Bags’ SMS campaigns regularly delivers 6–7% CTR

Vagari Bags’ SMS campaigns regularly delivers 6–7% CTR and an eye‑popping 1:121 ROI

Source · core

Build dynamic segments based on what people actually

Build dynamic segments based on what people actually do — like purchases, opens, clicks, or location.

Source · core

See your audience laid out by lifecycle stage

See your audience laid out by lifecycle stage — from brand-new subscribers to your most loyal VIPs.

Source · core

Send push messages for abandoned carts, flash sales

Send push messages for abandoned carts, flash sales, restocks, or new arrivals — no phone number or inbox needed.

Source · core

Create popups, embedded forms, flyouts, and landing pages

Create popups, embedded forms, flyouts, and landing pages right inside Omnisend.

Source · core

Collect emails, phone numbers, and more with targeting

Collect emails, phone numbers, and more with targeting, triggers, and flexible fields.

Source · core

Pick a mobile-ready template, tweak the text, add

Pick a mobile-ready template, tweak the text, add your offer, and publish. Done in minutes.

Source · core

Vyber Media grew their client’s audience by 100,000

Vyber Media grew their client’s audience by 100,000 email subscribers and 40,000 SMS subscribers.

Source · core

In just three years, revenue attributed to Omnisend

In just three years, revenue attributed to Omnisend increased by 525%. While Omnisend definitely helped us scale revenue, it also allowed us to do it responsibly — keeping customers engaged, not saturated.

Source · core

Break down sales by email, SMS, and push

Break down sales by email, SMS, and push. Know exactly which channels are driving your results.

Source · core

Know what products generate interest

When someone checks out your products, you should take it as a positive sign. In fact, it means that they found that they’ve been looking for and are considering buying it. The problem is—do you know what these products are?

Source · core

Bring more shoppers to checkout

Once you know what products your shoppers have viewed, why not to give them a little nudge to place an order? After all, they’re already interested in your products and are likely to make a purchase.

Source · core

Operations

[ edit ] The platform provides email and SMS automation features. It has a library of adjustable templates and drag-and-drop builder with preview on different devices for creating email campaigns and allows sending them to contacts.

Source · core automation

The platform provides email and SMS automation features

The platform provides email and SMS automation features. It has a library of adjustable templates and drag-and-drop builder with preview on different devices for creating email campaigns and allows sending them to contacts.

Source · core automation

AI features (5)

From idea to inbox

Create campaigns faster with built-in AI tools Start from a template, drag in your content, or let Omnisend AI help write the copy. Either way, you’ll have a ready-to-send campaign in minutes.

Source · ai

Target your audience with purpose

Drag-and-drop editor Dynamic segmentation AI product recommendations Automation workflows Product listing blocks Performance reports Discount code blocks Conversion tracking Real-time store sync A/B testing Email + SMS + Push AI content writer Pre-built templa

Source · ai automation real-time

Let Omnisend AI help you work faster and smarter

Let Omnisend AI help you work faster and smarter. Generate email content, personalize product recommendations, and even build segments with just a description.

Source · ai

Start from a template, drag in your content

Start from a template, drag in your content, or let Omnisend AI help write the copy.

Source · ai

Tell Omnisend AI assistant who you want to

Tell Omnisend AI assistant who you want to reach, and it’ll create your segment.

Source · ai

Integrations (1)

Plug and play connection with your store

Omnisend works with all major ecommerce platforms out of the box — no third-party connectors, no extra setup.

Source · integrations

Automation and workflows (2)

On their screen in seconds

Reach subscribers instantly Send push messages for abandoned carts, flash sales, restocks, or new arrivals — no phone number or inbox needed. Works seamlessly across channels Drop push into any workflow alongside email and SMS.

Source · automation

Drop push into any workflow alongside email and SMS

Drop push into any workflow alongside email and SMS. One automation, all your channels working together.

Source · automation

Collaboration (5)

Automations running on every channel

All your channels, one automation Build automations that combine email, SMS, and push notifications in a single view. Your messaging stays consistent, and you don’t have to juggle multiple tools.

Source · collab automation

Build automations that combine email, SMS, and push

Build automations that combine email, SMS, and push notifications in a single view.

Source · collab automation

Use prebuilt flows for abandoned carts, browse recovery

Use prebuilt flows for abandoned carts, browse recovery, post-purchase follow-ups, and win-backs.

Source · collab

70% of Bowy Made’s total revenue comes from

70% of Bowy Made’s total revenue comes from automations with an average automation open rate of 52%

Source · collab automation

Ovoko’s push channel contributes >20% of overall revenue

Ovoko’s push channel contributes >20% of overall revenue, and is wired into core workflows.

Source · collab automation

Reporting and analytics (2)

See opens, clicks, sales, and customer actions as

See opens, clicks, sales, and customer actions as they happen. Every message is tied to measurable ROI in your dashboard.

Source · reporting dashboard

Track bounces, unsubscribes, and failures so your messages

Track bounces, unsubscribes, and failures so your messages land where they should — in the inbox.

Source · reporting

Security and compliance (1)

One-click opt-in makes subscribing simple and keeps you

One-click opt-in makes subscribing simple and keeps you GDPR-compliant. Build your push list without shortcuts.

Source · security

See Omnisend pricing in detail

This page lists what Omnisend does. For per-seat math, tier comparison, and the full hidden-fee list, see the Omnisend pricing breakdown.

Omnisend pricing → Get price alerts

Closest alternatives

Other ecommerce email and sms tools buyers shortlist when they evaluate Omnisend.

Klaviyo features Email and SMS marketing

Mailchimp features Email marketing

ActiveCampaign features Marketing automation

Brevo Not yet covered

Sources

Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.

Frequently asked questions

What features does Omnisend include?

This page tracks 40 verified Omnisend features across 7 categories, sourced from Omnisend's official site and Wikipedia.

Which tier do I need for Omnisend?

Omnisend's feature availability varies by plan. Compare the public Omnisend tiers, calculator, and hidden fees on the Omnisend pricing page.

How does Omnisend compare on features to alternatives?

Buyers commonly compare Omnisend against Klaviyo, Mailchimp, ActiveCampaign. Each alternative's feature page is linked below where we cover it.