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Matomo

Matomo pricing: tiers, seat costs, and hidden fees

Short answer

GA replacement with paid EU cloud or free self-hosted option. Cloud hit overages and premium feature add-ons are where bills creep up.

Last verified: 2026-05-17 Model: month Official pricing

Public pricing tiers

TierMonthlyAnnual monthly equivalentNotes
On-Premise $0 month $0 month Self-hosted, unlimited hits, community support
Starter Cloud $29 month $29 month EUR 29/mo, 50K hits/mo, EU data residency
Heatmap Plugin (Self-Host) $18.25 month $18.25 month EUR 219/year for self-hosted heatmap and session recording plugin
A/B Testing Plugin (Self-Host) $18.25 month $18.25 month EUR 219/year for self-hosted A/B testing plugin
Enterprise Cloud Custom Custom Custom, 10M+ hits, fully managed

Matomo cost calculator

$29 / month

For 10 seats on Starter Cloud, current public pricing implies $29 per month when annual pricing is available, or $29 month-to-month.

Hidden fees and quote risks

  • Overage charges per hit when monthly allocation exceeded
  • Heatmap and A/B test plugins from EUR 219/year on self-hosted

Enterprise notes

Enterprise Cloud handles 10M+ hits with Customer Success Manager; on-premise stays free but requires server ops.

Closest alternatives

Plausible AnalyticsFathom AnalyticsPiwik PRO

Sources

Pricing changes frequently. Confirm directly with the vendor before purchase.

Frequently asked questions

How much does Matomo cost?

Matomo pricing depends on its Cloud hits-based or free self-hosted. The page lists public tiers and flags custom or usage-based items that require vendor confirmation.

What is the main hidden fee risk for Matomo?

Overage charges per hit when monthly allocation exceeded

Which Matomo alternatives should buyers compare?

Plausible Analytics, Fathom Analytics, Piwik PRO are the closest alternatives most procurement teams compare against Matomo.