Matomo features: tier-by-tier list (2026)
GA replacement with paid EU cloud or free self-hosted option. Cloud hit overages and premium feature add-ons are where bills creep up.
Core capabilities (20)
Administration Options
Manage unlimited users Set user access to multiple websites Manage unlimited websites Exclude IPs and IP ranges Exclude URL parameters Timezone support , for each website Supports 100+ currencies Powerful options for White Label Matomo are available, ideal for
Source · core
Session Recording : record all real visitor activities
Session Recording : record all real visitor activities on a page, such as, clicks, mouse movements, scrolls, window resizes, page changes, and form interactions.
Source · core
A/B Testing Platform : experiment and optimise your
A/B Testing Platform : experiment and optimise your websites, apps and marketing campaigns by running A/B tests running increase your conversions.
Source · core
Visualise your Conversion Funnels and understand where your
Visualise your Conversion Funnels and understand where your visitors drop off to increase your conversions, sales and revenue with your existing traffic.
Source · core
User Flow is an awesome visual representation of
User Flow is an awesome visual representation of the most popular paths your users took through your website or app.
Source · core
Detailed Search Engine Keywords Performance : all keywords
Detailed Search Engine Keywords Performance : all keywords searched by your users on search engines like Google, Bing and Yahoo are now visible in your Referrers reports!
Source · core
Improve your website performance, rank higher in search
Improve your website performance, rank higher in search results and optimise your visitor experience with SEO Web Vitals .
Source · core
User Cohorts lets you view and compare different
User Cohorts lets you view and compare different cohorts’ behavior over time to understand how well you retain and engage your visitors.
Source · core
Matomo is an award-winning platform used by more
Matomo is an award-winning platform used by more than 1 million websites worldwide.
Source · core
Visitors
Understand who your visitors are and target more visitors who you know will convert.
Source · core
Behaviour
Understand the true value of your content and create clearer user pathways that impact your business.
Source · core
Acquisition
Discover and take action on the marketing channels that have the biggest ROI for your business.
Source · core
Heatmaps
Heatmaps shows you visually where your visitors try to click, move the mouse and how far down they scroll on each page.
Source · core
Session Recordings
Increase conversions by seeing firsthand the user-experience of visitors on your website.
Source · core
SEO Keywords
Maximise your Search Engine Optimization (SEO) efforts with comprehensive search engine reporting.
Source · core
A/B Testing
Test anything and test anywhere to increase your sales, conversions, page views and more.
Source · core
Paid Ads Performance
Invest confidently in the right keywords and target the right customers for your PPC campaigns.
Source · core
White Label
Customise your Matomo interface and reports to look and feel like your brand. Learn more.
Source · core
Roll-Up Reporting
Easily aggregate data from multiple websites, mobile apps and shops into one account.
Source · core
Get all your favorite standard features as well
Get all your favorite standard features as well as enhanced features to maximise conversion in new ways.
Source · core
Integrations (5)
Data Export and APIs
Data export in Excel, XML, Json and more! Fully-featured analytics API to extract all your data (visitor level, action level, reports, and more) Administration API (REST) to create/update/delete pragmatically: users API , websites API , goals API , etc.
Source · integrations api
Scheduled email reports (PDF and HTML reports) Embed
Scheduled email reports (PDF and HTML reports) Embed reports in your app or website (40+ widgets available) or embed PNG Graphs in any custom page, email, or app.
Source · integrations
Login SAML plugin lets your users log into Matomo using SAML
Login SAML plugin lets your users log into Matomo using SAML. Compatible with any SSO Identity Provider such as OneLogin, Okta, Ping Identity, ADFS, Google, Salesforce.
Source · integrations sso saml
White Label plugin lets you resell Matomo to
White Label plugin lets you resell Matomo to your customers and gives them access to their analytics reports where all Matomo-branded widgets are removed.
Source · integrations
Tag Manager
A pain-free solution to embed tracking codes to your website without needing developer knowledge.
Source · integrations
Collaboration (2)
Multi Channel Conversion Attribution : get a clear
Multi Channel Conversion Attribution : get a clear understanding of how much credit each marketing channel (referrer) is actually responsible for in order to shift your marketing efforts wisely.
Source · collab
Multi Attribution
Accurately estimate any marketing channel and make smarter decisions when determining advertising spend.
Source · collab
Reporting and analytics (39)
Web Analytics Features
All standard statistics reports: top keywords and search engines, websites, social media websites, top page URLs, page titles, user countries, providers, operating system, browser marketshare, screen resolution, desktop VS mobile, engagement (time on site, pag
Source · reporting
Premium Features
Heatmap Analytics : Heatmaps, Scroll maps and Clicks of your users displayed in beautiful overlay Heatmap reports.
Source · reporting
More Goodness
Import your historic Google Analytics data directly into your Matomo Official Matomo Mobile app for Android and iOs smartphones Free community support forums Paid support plans 50+ languages available 100% FREE Software (open-source, GPL license), yet compatib
Source · reporting
Log Analytics : Import and Analyse your Server Logs
Reprocess historical data from your server logfiles Report server errors and other http status codes Track and identify search engine and other bots Supports many log files and easily add your own custom log formats
Source · reporting
Technical
Compatible with Windows, MacOs, Linux, Solaris, IIS, Apache, Nginx, and more Long Term Supported : Matomo is the analytics platform for your mission critical projects 5-minute installation Other one-click installation options: Softaculous , Installatron , and
Source · reporting
Community Contributions
Open Marketplace with more than 100 plugins : Enhance your Matomo analytics with valuable additional features. Themes for Matomo : Feel like a change of colours? Try our community submitted themes, or create your own!
Source · reporting
Help and Support
With Matomo you are never alone or lost. We offer several powerful resources: User guides : discover all features of Matomo and learn how to use them. Glossary : all commonly used terms in Matomo Analytics. FAQs : most frequently asked questions and answers.
Source · reporting
Certified ISO 27001:2022
Your analytics data is protected by globally recognised security standards. ISO 27001 certification means we follow the highest international standards for information security management. Read more In essence, Matomo is: Built on open source.
Source · reporting
Comparisons
vs Google Analytics vs Piano Analytics vs Amplitude vs Adobe Analytics vs Google Analytics vs Piwik PRO vs Firebase vs Plausible vs Fathom vs Hotjar vs WP-Statistics vs Mixpanel Top Web Analytics Tools
Source · reporting
It can be hard to keep track of
It can be hard to keep track of all the features that Matomo has to offer. To find out if Matomo is the right web analytics tool for you, check out this ever-expanding list of features.
Source · reporting
Real time data updates Watch real time flow
Real time data updates Watch real time flow of visits to your website. Get a detailed view of your visitors, pages they have visited and goals they have triggered.
Source · reporting
All websites dashboard The best way to get
All websites dashboard The best way to get an overview of what is happening on all your websites at once.
Source · reporting dashboard
Analytics for Ecommerce Understand and improve your online
Analytics for Ecommerce Understand and improve your online business thanks to advanced Ecommerce analytics features.
Source · reporting
Goal Conversion Tracking Track goals and identify whether
Goal Conversion Tracking Track goals and identify whether you are meeting your current business objectives.
Source · reporting
Content Tracking Measure impressions and clicks and CTR
Content Tracking Measure impressions and clicks and CTR for image banners, text banners and any element on your pages.
Source · reporting
Custom Dimensions Assign any custom data to your
Custom Dimensions Assign any custom data to your visitors or actions (like pages, events, …) and then visualise the reports of how many visits, conversions, page views, etc. there were for each custom dimension.
Source · reporting
Geolocation Locate your visitors for accurate detection of
Geolocation Locate your visitors for accurate detection of country, region, city or organisation. View the visitors statistics on a world map by country, region or city.
Source · reporting
User Segmentation View and analyse reports on smaller
User Segmentation View and analyse reports on smaller groups of your audience, based on specific criteria like their country or whether they bought something (choose amongst more than 110 segments available and combine them with AND and OR operators to create
Source · reporting
Pages Transitions View what visitors did before and
Pages Transitions View what visitors did before and after viewing specific pages.
Source · reporting
Page Overlay Display statistics directly on top of
Page Overlay Display statistics directly on top of your website with our smart overlay.
Source · reporting
Site speed and page speed reports Keeps track
Site speed and page speed reports Keeps track of how fast your website delivers content to your visitors.
Source · reporting
Track different user interactions Automatic tracking of file
Track different user interactions Automatic tracking of file downloads , clicks on external website links , optional tracking of 404 pages
Source · reporting
Analytics Campaign Tracking Track your Newsletters, any ads
Analytics Campaign Tracking Track your Newsletters, any ads (Google Ads, Facebook Ads, and custom ads), automatically detects Google Analytics campaign parameters in your URLs, and more.
Source · reporting
Track traffic from search engines More than 800
Track traffic from search engines More than 800 different search engines tracked!
Source · reporting
Accurately measure the time spent by visitors on
Accurately measure the time spent by visitors on your website (provides a more accurate bounce rate metric).
Source · reporting
With Custom Alerts you can monitor your business
With Custom Alerts you can monitor your business and receive alerts on your phone or by email when any of your Key Performance Indicators increase or decrease.
Source · reporting
Visits Log Browse individual user sessions and see
Visits Log Browse individual user sessions and see all their interactions on your site.
Source · reporting
Visitor Profile helps you understand each visitor s
Visitor Profile helps you understand each visitor s individual behaviour by summarising and listing all their visits.
Source · reporting
No data limit You can keep all your
No data limit You can keep all your data, without any storage limits, forever! See our limits analytics data fact sheet .
Source · reporting
Custom Reports : pull out the information you
Custom Reports : pull out the information you need in order to be successful and gain new insights.
Source · reporting
Form Analytics : make your forms better at
Form Analytics : make your forms better at converting your users! See where and when visitors leave your forms.
Source · reporting
Media Analytics : powerful insights into how your
Media Analytics : powerful insights into how your audience watches your videos and listens to your audio ( website ).
Source · reporting
Advertising Conversion Export : get insights into your
Advertising Conversion Export : get insights into your paid ads (Google ads integration, and also Microsoft Bing Ads and Yandex Ads) but with better privacy and while saving implementation time.
Source · reporting integrations
Roll-Up Reporting lets you aggregate data from multiple
Roll-Up Reporting lets you aggregate data from multiple websites, mobile apps and shops into one (or more) Roll-Up site to gain new insights and save time.
Source · reporting
Ecommerce
Understand who your customers are and get comprehensive insights into your customers’ purchasing behaviours.
Source · reporting
Custom Reports
Choose from over 200 dimensions and metrics to get the insights you need as well as various visualisation options.
Source · reporting
Google Analytics Importer
Import your historical Google Analytics data directly into your Matomo. Learn more.
Source · reporting
Form Analytics
Identify and fix pain points on the forms that are most important to the success of your business.
Source · reporting
Media Analytics
Get powerful insights to discover how your users engage with your video and audio content to maximise your success.
Source · reporting
Security and compliance (2)
User Privacy
Privacy compliant web analytics including powerful GDPR tools for exercising data subjects rights: data subject request, data deletion, etc.
Source · security
Detailed Audit log of user activities happening in
Detailed Audit log of user activities happening in your analytics platform for better security and problem diagnostic.
Source · security audit log
See Matomo pricing in detail
This page lists what Matomo does. For per-seat math, tier comparison, and the full hidden-fee list, see the Matomo pricing breakdown.
Closest alternatives
Other open-source web analytics tools buyers shortlist when they evaluate Matomo.
Sources
- https://matomo.org/features
- https://matomo.org/product
- https://en.wikipedia.org/wiki/Matomo_(software)
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does Matomo include?
This page tracks 68 verified Matomo features across 5 categories, sourced from Matomo's official site and Wikipedia.
Which tier do I need for Matomo?
Matomo's feature availability varies by plan. Compare the public Matomo tiers, calculator, and hidden fees on the Matomo pricing page.
How does Matomo compare on features to alternatives?
Buyers commonly compare Matomo against Plausible Analytics, Fathom Analytics, Piwik PRO. Each alternative's feature page is linked below where we cover it.