Fathom Analytics features: tier-by-tier list (2026)
Cookieless analytics priced strictly by monthly pageviews. Annual billing saves 17% but every step up the volume ladder is a real bill jump.
Core capabilities (13)
Site settings
Even though our software is simple, it’s packed with features you can adjust and use to customize exactly how you need it to work for each website on your account.
Source · core
You can use our generic SPA mode if
You can use our generic SPA mode if there’s no integration for your specific JavaScript framework.
Source · core integrations
If you only want data to be collected
If you only want data to be collected from specific domains, you can set them in your site settings.
Source · core
Do you want to block your visits, your
Do you want to block your visits, your whole company or someone else? Add their IP address to the block list, and their visits won’t count when they visit your site.
Source · core
If you’re getting a ton of traffic from
If you’re getting a ton of traffic from a country your business doesn’t serve, you can add that country to your block list.
Source · core
Our email support staff has helped thousands of customers
Our email support staff has helped thousands of customers. We’re happy to help you if you’ve got questions, get stuck, or need a hand setting things up.
Source · core
We automagically process all EU visitor data through
We automagically process all EU visitor data through our EU-located infrastructure, ensuring zero personal data ever leaves the EU.
Source · core
Our affiliate program pays out forever, meaning if
Our affiliate program pays out forever, meaning if you refer someone to us and they stick around for 20 years, we’ll pay you 25% of their payments for 20 years.
Source · core
After switching to Fathom for my web properties
After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.
Source · core
Our new Vue.js website has been using Fathom
Our new Vue.js website has been using Fathom because I like how it’s lightweight and respects user privacy.
Source · core
Starts at $ 15/month 150/year 2 MONTHS FREE
Choose a plan that fits your needs and upgrade/downgrade at any time ( see pricing ).
Source · core
Get the information you need about your website
Get the information you need about your website without compromising anyone’s digital privacy.
Source · core
Browse our documentation, it contains answers to (hopefully)
Browse our documentation, it contains answers to (hopefully) all of your questions about Fathom and using our software.
Source · core
AI features (1)
We’ve hired the best lawyers and legal professionals
We’ve hired the best lawyers and legal professionals worldwide to vet our software and data collection model.
Source · ai
Integrations (3)
Script settings
How to embed and customize our script on your site, exclude your own visits and use GTM to load our embed code.
Source · integrations
API documentation
The Fathom Analytics API allows you to take complete control of your Fathom account through your own software.
Source · integrations api
Most popular support articles
Events Firewall settings Advanced embed script settings WordPress integration Shopify integration Google Analytics importer
Source · integrations
Reporting and analytics (28)
Dashboard
All the data you need on a single page, so you can quickly figure out what’s happening on your website. See pages, referrers, sources, devices, browsers, countries, events, and UTMs at a glance.
Source · reporting dashboard
Additional info
Fathom Analytics also offers the following to all customers on all plans for as long as they stick around. Start a free trial Quick setup Free for 30 days No obligation We’re here to help Our email support staff has helped thousands of customers.
Source · reporting
Fathom Analytics is quick and easy to set
Fathom Analytics is quick and easy to set up with any website, CMS or programming framework.
Source · reporting
Our software helps you understand your website visitors
Our software helps you understand your website visitors without spying on them. That’s why thousands of companies, from bootstrapped software companies to Fortune 100s, trust Fathom for their website analytics.
Source · reporting
We process data instantly, so you can see
We process data instantly, so you can see it reflected in your stats immediately.
Source · reporting
Do you want to know how many people
Do you want to know how many people from Twitter signed up for your newsletter? Or see how your ad campaigns are converting?
Source · reporting
When you click the details box , you're
When you click the details box , you're taken to a brand new dashboard in Fathom where you can see a much longer list of rows for the data box you've clicked.
Source · reporting dashboard
Set up custom events for actions like button
Set up custom events for actions like button clicks, form submissions, and even ecommerce (with revenue).
Source · reporting
Use UTMs to see which campaigns led to
Use UTMs to see which campaigns led to the highest gains for your company. You can even use them to track clicks from your email newsletters (on any newsletter platform).
Source · reporting
Get a snapshot of your live visitors and
Get a snapshot of your live visitors and totals right at the top of your dashboard.
Source · reporting dashboard
See who’s visiting your site right now, what
See who’s visiting your site right now, what page they’re looking at, and where they came from.
Source · reporting
The data on your dashboard stays on your dashboard forever
The data on your dashboard stays on your dashboard forever. If you stick with us for 20 years (and we hope you do), you’ll be able to see historical data back to your first day of trialling Fathom Analytics.
Source · reporting dashboard
See data about every site on your account
See data about every site on your account on a single screen with our all-sites view.
Source · reporting
You can export your data at any time into a CSV file
You can export your data at any time into a CSV file. This allows you to perform further analysis, create custom reports, or integrate the data with other tools as needed.
Source · reporting
We automagically filter out bots, crawlers, DDoS attacks
We automagically filter out bots, crawlers, DDoS attacks and other baddies—meaning your data is a more accurate picture of “humans who’ve visited your website.”
Source · reporting
Your dashboard is private by default, but you
Your dashboard is private by default, but you can make it publicly viewable or viewable with a shared password if you want.
Source · reporting dashboard
If you have the same Site ID on
If you have the same Site ID on multiple sites, you can turn on multi-domain to filter data by every domain present (this includes sub-domains as well).
Source · reporting
Our dashboard (and every page of our software)
Our dashboard (and every page of our software) is optimized for both light and dark modes, making it easy to read in any light conditions.
Source · reporting dashboard
Add up to 50 sites at no extra charge
Add up to 50 sites at no extra charge. Sites are separate from each other for granular access via dashboard sharing.
Source · reporting dashboard
Zero personal information is shown on dashboards, as
Zero personal information is shown on dashboards, as it’s aggregated. That means you can learn how people use your site without spying on their individual data.
Source · reporting dashboard
Save your data from being deleted in GA4
Save your data from being deleted in GA4. Import your historical data, including goals, into a new or existing Fathom Analytics account.
Source · reporting
Send yourself (or your clients) email reports every
Send yourself (or your clients) email reports every week or month, so you can keep track of your analytics without logging in.
Source · reporting
You don’t need to clutter your site with
You don’t need to clutter your site with a cookie banner for analytics because we don’t use cookies. Or track personal information.
Source · reporting
If you manage a high-traffic website or web
If you manage a high-traffic website or web application, choose Fathom Analytics.
Source · reporting
Fathom Analytics is a great Google Analytics alternative
Fathom Analytics is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to faster websites.
Source · reporting
Wow, what a breath of fresh air
Wow, what a breath of fresh air. I love how simple Fathom Analytics is, and it really gives you all the traffic metrics you could need.
Source · reporting
Getting started
Learn how to setup your account, how our dashboard works, and how to install our script (it's easy, don't worry).
Source · reporting dashboard
Event conversions
Use Fathom's events to track conversions, 404 pages, form submissions, button clicks, and more.
Source · reporting
Security and compliance (1)
That means it’s not part of our software
That means it’s not part of our software. We’re very intentional about what we build, especially if a feature could relate to privacy or GDPR compliance.
Source · security
Administration (2)
Your account
Add and delete sites, billing and upgrading, closing an account, and using your affiliate URL to generate revenue.
Source · admin
Troubleshooting
Can't get Fathom working, want to change your domain name, or aren't sure why stats are different between GA and Fathom? Try here.
Source · admin
See Fathom Analytics pricing in detail
This page lists what Fathom Analytics does. For per-seat math, tier comparison, and the full hidden-fee list, see the Fathom Analytics pricing breakdown.
Closest alternatives
Other privacy-first web analytics tools buyers shortlist when they evaluate Fathom Analytics.
Sources
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does Fathom Analytics include?
This page tracks 48 verified Fathom Analytics features across 6 categories, sourced from Fathom Analytics's official site.
Which tier do I need for Fathom Analytics?
Fathom Analytics's feature availability varies by plan. Compare the public Fathom Analytics tiers, calculator, and hidden fees on the Fathom Analytics pricing page.
How does Fathom Analytics compare on features to alternatives?
Buyers commonly compare Fathom Analytics against Plausible Analytics, Simple Analytics, Matomo. Each alternative's feature page is linked below where we cover it.