Fathom Analytics vs Matomo pricing: which is cheaper for your team?
Fathom Analytics's cheapest paid tier (100K pageviews) lists at $12.5/month, which beats the other on entry pricing. Mid-tier and enterprise math can flip the answer — use the per-tier table below to see the real cost for your team size at each tier.
Calculate the cost for your team
Fathom Analytics pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| 100K pageviews | $15 | $12.5 | month | Up to 100K pageviews/mo, 50 sites |
| 200K pageviews | $25 | $20.83 | month | Up to 200K pageviews/mo |
| 500K pageviews | $45 | $37.5 | month | Up to 500K pageviews/mo |
| 1M pageviews | $60 | $50 | month | Up to 1M pageviews/mo |
| 2M pageviews | $100 | $83.33 | month | Up to 2M pageviews/mo |
| 5M pageviews | $140 | $116.67 | month | Up to 5M pageviews/mo |
| 10M pageviews | $200 | $166.67 | month | Up to 10M pageviews/mo |
| 25M pageviews | $470 | $391.67 | month | Up to 25M pageviews/mo |
Matomo pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| On-Premise | $0 | $0 | month | Self-hosted, unlimited hits, community support |
| Starter Cloud | $29 | $29 | month | EUR 29/mo, 50K hits/mo, EU data residency |
| Heatmap Plugin (Self-Host) | $18.25 | $18.25 | month | EUR 219/year for self-hosted heatmap and session recording plugin |
| A/B Testing Plugin (Self-Host) | $18.25 | $18.25 | month | EUR 219/year for self-hosted A/B testing plugin |
| Enterprise Cloud | Custom | Custom | month | Custom, 10M+ hits, fully managed |
Feature by feature
The non-pricing differences that drive the real decision.
| Capability | Fathom Analytics | Matomo |
|---|---|---|
| Billing model | month | month |
| Pricing model | Pageview-tiered flat pricing | Cloud hits-based or free self-hosted |
| Cheapest paid tier | 100K pageviews at $12.5/month | Heatmap Plugin (Self-Host) at $18.25/month |
| Mid-tier benchmark | 2M pageviews at $83.33/month | Heatmap Plugin (Self-Host) at $18.25/month |
| Total paid tiers published | 8 | 3 |
| Last verified | 2026-05-17 | 2026-05-17 |
Best for…
Hand-picked use cases mapped to the winner.
| Use case | Winner |
|---|---|
| Lowest entry price (10-person team) | Fathom Analytics 100K pageviews |
| Most pricing tiers (room to grow) | Fathom Analytics (8 tiers) |
| Predictable per-seat billing | Neither (both flat/usage) |
| Most recently verified pricing | Fathom Analytics |
Choose Fathom Analytics when
- Cookieless analytics priced strictly by monthly pageviews.
- Entry tier (100K pageviews) at $12.5/month is your budget ceiling.
- Volumes above 25M pageviews require contacting sales for custom pricing.
Choose Matomo when
- GA replacement with paid EU cloud or free self-hosted option.
- Entry tier (Heatmap Plugin (Self-Host)) at $18.25/month is your budget ceiling.
- Enterprise Cloud handles 10M+ hits with Customer Success Manager; on-premise stays free but requires server ops.
Switching considerations
Watch the hidden fees on both sides. Fathom Analytics: Pageview overages bump you to the next tier automatically Matomo: Overage charges per hit when monthly allocation exceeded Always confirm with the vendor before purchase.
Frequently asked questions
Which is cheaper for a 10-person team, Fathom Analytics or Matomo?
At entry tier and 10 seats on annual billing: Fathom Analytics 100K pageviews comes to $13/mo; Matomo Heatmap Plugin (Self-Host) comes to $18/mo. Fathom Analytics is the cheaper entry-tier choice at this team size.
Does Fathom Analytics have more pricing tiers than Matomo?
Fathom Analytics publishes more paid tiers (8 vs 3). More tiers usually means more granular ways to grow without re-platforming.
Which pricing was verified more recently?
Fathom Analytics's pricing was last verified 2026-05-17; Matomo's on 2026-05-17. Both pages link to the vendor's official pricing source so you can re-check before committing.