Alternatives · Email and SMS marketing
Best Klaviyo alternatives — pricing compared
The best Klaviyo alternatives are Mailchimp and Customer.io — here's how their published pricing compares. The cheapest paid entry point among them is Mailchimp at $13 per month.
2 Klaviyo alternatives compared
Each "cheapest paid tier" below is the lowest paid monthly (or annual-equivalent) price the competitor publishes on its own pricing page. Custom-quote and usage-based add-ons aren't included; click any tool for its full per-tier breakdown.
Why teams look past Klaviyo
- Mailchimp — Mailchimp prices by plan and contact count, so teams should compare against their actual audience size rather than the lowest advertised starting price.
- Customer.io — Customer.io is a behavioral messaging platform starting at $100 per month for 5,000 profiles and 1 million emails on the Essentials plan.
Compare against Klaviyo itself
Before you switch, price Klaviyo on the same terms. The full breakdown has every tier, hidden fee, and per-seat math.
Frequently asked questions
Is Mailchimp cheaper than Klaviyo?
Yes — Mailchimp's cheapest paid tier is $13, below Klaviyo's cheapest paid tier at $20. Confirm seat counts and add-ons before switching.
What is the best free alternative to Klaviyo?
Mailchimp publishes a free tier, making it the best no-cost starting point among Klaviyo alternatives on this page. Check its usage limits before committing.
Which Klaviyo alternative should I compare first?
Buyers evaluating Klaviyo most often shortlist Mailchimp, Customer.io. Each links to a full per-tier pricing breakdown with hidden fees.