Kajabi vs Thinkific pricing: which is cheaper for your team?
Thinkific's cheapest paid tier (Basic) lists at $36/month, which beats the other on entry pricing. Mid-tier and enterprise math can flip the answer — use the per-tier table below to see the real cost for your team size at each tier.
Calculate the cost for your team
Kajabi pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Starter | $89 | $71 | month | First digital product |
| Basic | $179 | $143 | month | Growing audience |
| Growth | $249 | $199 | month | Automations and analytics |
| Pro | $499 | $399 | month | Unlimited products, full customization |
Thinkific pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Basic | $48 | $36 | month | Prices in EUR, saves €144/year |
| Start | $97 | $73 | month | Most popular tier |
| Grow | $195 | $146 | month | Advanced analytics, priority support |
| Plus | Custom | Custom | month | Custom enterprise pricing |
Feature by feature
The non-pricing differences that drive the real decision.
| Capability | Kajabi | Thinkific |
|---|---|---|
| Billing model | month | month |
| Pricing model | Flat-rate creator platform | Flat-rate course platform |
| Cheapest paid tier | Starter at $71/month | Basic at $36/month |
| Mid-tier benchmark | Growth at $199/month | Start at $73/month |
| Total paid tiers published | 4 | 3 |
| Last verified | 2026-05-17 | 2026-05-17 |
Best for…
Hand-picked use cases mapped to the winner.
| Use case | Winner |
|---|---|
| Lowest entry price (10-person team) | Thinkific Basic |
| Most pricing tiers (room to grow) | Kajabi (4 tiers) |
| Predictable per-seat billing | Neither (both flat/usage) |
| Most recently verified pricing | Kajabi |
Choose Kajabi when
- All-in-one creator platform for courses, memberships, and communities, priced flat per month with no per-student fees.
- Entry tier (Starter) at $71/month is your budget ceiling.
- No published enterprise tier; Pro plan covers unlimited products and full customization.
Choose Thinkific when
- Course creator platform with site-based monthly pricing and no per-student fees; payment processing handled separately.
- Entry tier (Basic) at $36/month is your budget ceiling.
- Plus plan offers custom-built solutions with dedicated success management at custom contract pricing.
Switching considerations
Watch the hidden fees on both sides. Kajabi: Third-party payment provider fees of 0.5-2% depending on tier Thinkific: Thinkific Payments: 2.9% Always confirm with the vendor before purchase.
Frequently asked questions
Which is cheaper for a 10-person team, Kajabi or Thinkific?
At entry tier and 10 seats on annual billing: Kajabi Starter comes to $71/mo; Thinkific Basic comes to $36/mo. Thinkific is the cheaper entry-tier choice at this team size.
Does Kajabi have more pricing tiers than Thinkific?
Kajabi publishes more paid tiers (4 vs 3). More tiers usually means more granular ways to grow without re-platforming.
Which pricing was verified more recently?
Kajabi's pricing was last verified 2026-05-17; Thinkific's on 2026-05-17. Both pages link to the vendor's official pricing source so you can re-check before committing.