Category pricing · Product analytics and behavioral analytics
Product analytics pricing — Amplitude, Mixpanel, PostHog, and every alternative
Per-MTU and per-event pricing scales unpredictably with product launches; many teams blow past their tier on a launch week.
11 tools in this category. Every row in the table below links to the full per-tier pricing page for that vendor, with hidden fees, recommended tier by team size, and tier-jump pain spelled out.
About Product analytics and behavioral analytics
Product analytics is the SaaS category where event volume drives the bill, not seat count. Amplitude, Mixpanel, and Heap all bill on monthly tracked users or monthly events; PostHog (self-hosted or cloud) bills on event count with a generous free tier; June and similar SMB-focused tools bill on per-month seat-equivalent. The pages below show the per-event / per-MTU math at common usage levels (10K MTU, 100K MTU, 1M MTU) and call out the feature gating between Growth and Enterprise tiers (which on Amplitude and Mixpanel includes the data export, the SSO, the cohort sync, and the unlimited dashboards). The buying decision usually comes down to data model fit (event-based on Amplitude / Mixpanel vs autocaptured on Heap / PostHog) rather than the per-MTU delta.
11 product analytics and behavioral analytics compared
Entry-tier price below is the cheapest paid per-seat or per-month tier each vendor publishes. Custom-quote tiers and usage-based add-ons aren't included; click any tool to see the full per-tier breakdown.
Best for
- Product teams choosing first paid analytics (Amplitude vs Mixpanel vs PostHog)
- Engineering teams evaluating PostHog self-hosted vs cloud
- Founders sizing the entry-tier on Amplitude or Mixpanel at 10-50K MTU
What to evaluate
- Per-MTU / per-event list and the included pool on each tier
- Data residency and SOC 2 / HIPAA gating
- Cohort sync to ad / marketing / CDP platforms (often gated to Enterprise)
- Self-host option (PostHog) vs cloud-only (Amplitude, Mixpanel)
Frequently asked questions
What does Amplitude actually cost at 100K MTU?
Amplitude Plus is publicly priced at 49 USD per month for up to 10K MTU. Above 10K, Amplitude Growth is sales-led; third-party reports for 100K MTU consistently land in the 1,200-2,500 USD per month range on annual commitments. Mixpanel Growth at 100K MTU is publicly priced — roughly 833 USD per month for 100K events per month, scaling with event volume. PostHog cloud at 100K MTU is roughly 450 USD per month based on event count. The three platforms are not directly comparable on price because the units (MTU vs events) differ.
Is PostHog cheaper than Amplitude for a 10-person startup?
PostHog cloud has a generous free tier (1M events / month, 1.5K session replays) which covers most startups under 10 employees with a typical product event volume. Above the free tier, PostHog is priced 0.00031 USD per event for product analytics, roughly 5-10x cheaper than Amplitude on a per-event basis. The honest trade-off is the data model — PostHog autocaptures clicks / pageviews by default while Amplitude requires explicit event instrumentation; the autocapture approach is easier to start but harder to make accurate at scale.
Should I pay for session replay or use the free tier?
PostHog includes 1.5K session replays per month free; Hotjar Plus is 32 USD per month for 100 daily sessions; Mixpanel Session Replay is bundled into the Growth plan starting at 0.000333 USD per replay; FullStory is sales-led typically landing 700-1,500 USD per month on annual contracts. For most early-stage product teams, the free PostHog allowance or a Hotjar Plus subscription covers the qualitative-research use case adequately.