Raven Tools features: tier-by-tier list (2026)
Raven Tools sells Small Biz at USD 39 per month annual prepaid up to Lead at USD 399 per month, with monthly billing at USD 49 to USD 479.
Core capabilities (33)
Grow Your Business
Improve organic & paid traffic + conversions. Gain new customers. Increase your ability to retain clients.
Source · core
Website Audits
Site Auditor quickly analyzes your website to find all of the desktop and mobile SEO issues that may be keeping your site from ranking on search engines like Google, Bing, and Yahoo. The first step to ranking is fixing what's slowing you down. Find it. Fix it.
Source · core
Rank Tracking
Raven Tools Rank Tracker provides the flexibility of daily, weekly, or monthly rank tracking on each individual SERP, whether its Google, Bing, Yahoo, Yandex, or Baidu.
Source · core
Link Building Manager
The Raven Tools Link Manager is the tool every whitehat backlink campaign manager needs. Store, organize, and find thousands of link opportunities. Monitor the links you lose and the links you receive. Categorize the links for better search and reporting.
Source · core
Corey Morris
Vice President of Marketing, VOLTAGE Our team at Voltage uses Raven Tools to visualize data and easily export and show results to our clients.
Source · core
Linda Bateman
GM, Vertical Rail Raven Tools is one of those tools we absolutely couldn't live without.
Source · core
Elaine Asumen
True North Digital Marketing I love it! It makes it so much easier to audit sites.
Source · core
Ken Knorr
CEO, TH@T Company Raven is by far the most superior and comprehensive toolset we found to date.
Source · core
SEO Guides
Advanced SEO Techniques: A Mega Guide to Ranking in 2019 Long Tail Keywords – The Easiest Way to Grow Your Traffic SEO Basics: The Ultimate Beginner’s Guide To Understanding SEO In 2019 SERP Tracking: Keyword Tracking in 2018 Internal Links Are Vital to SEO
Source · core
Raven extracts data from our third party partner
Raven extracts data from our third party partner, Majestic, to uncover up to 50,000 backlinks for any URL.
Source · core
After you’ve identified a backlink, with a click
After you’ve identified a backlink, with a click of the mouse you can add a backlink to the Raven’s Link building Management tool or you can inspect the quality of the link with Raven’s customizable Quality Analyzer.
Source · core
Every Raven account includes unlimited reports
Every Raven account includes unlimited reports. Run as many as you like, as often as you like.
Source · core
Experienced SEOs will love the Quality Analyzer, which
Experienced SEOs will love the Quality Analyzer, which allows you to customize quality scores.
Source · core
Monitor the links you lose and the links you receive
Monitor the links you lose and the links you receive. Categorize the links for better search and reporting. Include lost links and gained links in your marketing reports.
Source · core
Store all of the relevant information for a
Store all of the relevant information for a link, including link status, link type, anchor text, destination url, and several other data points that will help you and your entire team to stay on top of your link campaigns.
Source · core
Quickly get an understanding of a new client's website
Quickly get an understanding of a new client's website. Get better data for client proposals. In less than 5 minutes you have months of actionable data. Apply advanced filters and export all of your data.
Source · core
Our team at Voltage uses Raven Tools to
Our team at Voltage uses Raven Tools to visualize data and easily export and show results to our clients.
Source · core
I love it
I love it! It makes it so much easier to audit sites. It's very easy to understand and follow.
Source · core
Most Affordable SEO and Reporting Tool to get Started
Raven is the most affordable comprehensive SEO and Marketing Reporting toolset. We think price should not be a barrier for great SEO and Marketing professionals just starting Solo!
Source · core
Raven Now Includes Rank Tracking Capabilities
Raven Tools Start comes with 15,000 free Rank Position Checks (RPCs). As you upgrade from Grow, Thrive, to Lead, we provide an additional 5,000 rank position checks per upgraded account level.
Source · core
Are there any discounts
Yes. If you choose the annual plan option, we will give you up to a 30% discount, depending on the Package, when you pre-pay for the year.
Source · core
Is there a contract
If you pay month-to-month, you can change plans or cancel at anytime. If you choose the annual plan option, you are signing up for an annual contract, as mentioned in the Terms of Service.
Source · core
Can I upgrade my Annual Plan during the term
Yes, you can upgrade your plan during the term. We can either start you on the higher annual plan for a new annual term.
Source · core
All Raven plans include 45 advanced tools and
All Raven plans include 45 advanced tools and data to boost your SEO and reporting.
Source · core
Need more users, domains, keywords, crawls or backlinks
Need more users, domains, keywords, crawls or backlinks? Contact Raven For Enterprise Pricing
Source · core
You and your clients will understand what's wrong
You and your clients will understand what's wrong — and what's right — immediately. Why comb through thousands of spreadsheet rows when Raven highlights the biggest issues at a glance? Plus, you get specific instructions about what to fix.
Source · core
''Love Raven Tools' new Site Auditor with ability
''Love Raven Tools' new Site Auditor with ability to check off items that are fixed.'' — Chris Bingham, Atomic Design & Consulting
Source · core
''Everything is under one roof
''Everything is under one roof! Raven has saved me countless hours.'' — Seth Jenks, g5leadership
Source · core
''Our small digital marketing agency has become more
''Our small digital marketing agency has become more agile thanks to Raven Tools.
Source · core
We love it when your business and marketing
We love it when your business and marketing campaigns succeed and grow. We don’t believe that success should cost you an arm and a leg. With Raven you get the highest number of Campaigns/Domains and Users compared to any of our competitors.
Source · core
Want additional keyword checks on demand
Want additional keyword checks on demand? You can scale your keywords as much as you'd like at $.003 per additional keyword beyond the included that's just added to your monthly bill. e.g.
Source · core
For most customers, it makes sense to get
For most customers, it makes sense to get even higher discounts by switching from current monthly plans or previous Yearly (billed monthly) plans.
Source · core
Absolutely
Absolutely. We have Enterprise clients using >13,000 website domains and campaigns and over 300 users. Higher volumes serve white glove concierge treatment and pricing.
Source · core
Automation and workflows (1)
Your report can run on a schedule or on demand
Your report can run on a schedule or on demand. You decide what’s best. Customers tell us they routinely save 5 to 10 hours every month with Raven reports.
Source · automation
Collaboration (3)
Happy Clients and Execs
Impress clients and your boss with simple, yet detailed, KPIs across multi-channel campaigns.
Source · collab
Marketing Reports
Raven’s drag-and-drop reporting wizard is crazy simple. In minutes, you can build reports with any combination of 30+ data modules and summary pages where you can share notes or observations.
Source · collab
Not an SEO guru
Not an SEO guru? Don’t worry, if you don’t know how to fix the issues we give you the ability to share your results. Many businesses use this to share their audits with their webmasters, SEO, or just with facebook and twitter.
Source · collab
Reporting and analytics (10)
Beautiful Reports In No Time
Well designed graphs and charts and customizable widgets that allow you to surface any KPI across hundreds of clients.
Source · reporting
Travis Caldwell
Marketing Director, Bear Group Easier reporting tool that enables us to brand and generate reports with actionable insights for our clients.
Source · reporting
Raven Tools Guides
How Should Marketers Handle Reporting? – The Ultimate SEO Report Walkthrough How to Analyze Backlinks with Raven Tools How to Effectively Monitor Keyword Rankings with Raven Tools Raven Tools SEO Audit Tool: The How-To Guide SEO Campaign: A Visual Guide How to
Source · reporting
After crawling all of your web pages a
After crawling all of your web pages a detailed report is generated with a site health score out of 100. All on-page technical site problems and optimization opportunities are then generated by order of severity. Don’t care to fix something? Hide the findings.
Source · reporting
Track based on device type, zip code, by
Track based on device type, zip code, by language, or upload keyword lists, copy and paste hundreds of keywords in rows into the tool, or just type in a single keyword to instantly begin tracking keyword rankings.
Source · reporting
Easier reporting tool that enables us to brand
Easier reporting tool that enables us to brand and generate reports with actionable insights for our clients.
Source · reporting
Can you think of another tool that brings
Can you think of another tool that brings data together from MOZ, Majestic, Authority Labs, IBM Watson, Calais, Google Search Console, Google Analytics, Keyword Planner, Bing Webmaster Tools, Google Ads, Facebook Ads, Instagram Ads, Bing Ads, Twitter, LinkedIn
Source · reporting
Think about it — how many agencies deliver
Think about it — how many agencies deliver unique web pages to their clients to report monthly results? How many of them have the flexibility to report exactly what they or their client want to see?
Source · reporting
''Once we realized that we could report on
''Once we realized that we could report on Analytics, AdWords, Twitter, Facebook AND rankings, and have that one all-encompassing report automatically emailed to our account managers and customers, we were sold.'' — Kristine Wilson, Marketing Director of Web M
Source · reporting
We give you the freedom to ultra-customize the
We give you the freedom to ultra-customize the way you track keywords in multiple search engines (Google, Yahoo, Bing, Baidu, Yandex) as well as by device or zip code for local SEO.
Source · reporting
Administration (5)
Backlink Tools
Backlink Explorer allows you to enter any domain or URL to get an advanced look at its backlinks. Research your competitors to understand why they’re ranked, identify potentially toxic links, and follow up on discoveries with the Raven’s Link Manager.
Source · admin
Competitor Research
Competitor Research Central was the first tool to combine domain and keyword research in a single research resource. It is a treasure trove for SEOs who want to save time on SEO research.
Source · admin
Keyword Rank Checker
Keyword Rank Checker gives you the ability to get instant access to any domain's ranking keywords. Research competitor websites and get content ideas. Quickly get an understanding of a new client's website. Get better data for client proposals.
Source · admin
You can quickly analyze a URL’s page authority
You can quickly analyze a URL’s page authority, domain authority, backlinks, social signals and more.
Source · admin
And from the Grow package, you can get
And from the Grow package, you can get a custom domain and pretend Raven is 100% yours.
Source · admin
See Raven Tools pricing in detail
This page lists what Raven Tools does. For per-seat math, tier comparison, and the full hidden-fee list, see the Raven Tools pricing breakdown.
Closest alternatives
Other seo reporting tools buyers shortlist when they evaluate Raven Tools.
Sources
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does Raven Tools include?
This page tracks 52 verified Raven Tools features across 5 categories, sourced from Raven Tools's official site.
Which tier do I need for Raven Tools?
Raven Tools's feature availability varies by plan. Compare the public Raven Tools tiers, calculator, and hidden fees on the Raven Tools pricing page.
How does Raven Tools compare on features to alternatives?
Buyers commonly compare Raven Tools against Semrush, SE Ranking, Moz Pro. Each alternative's feature page is linked below where we cover it.