Moz Pro features: tier-by-tier list (2026)
Moz Pro offers Standard, Medium, Large, and Premium SEO plans from USD 99 per month, with optional AI Visibility Dashboards and prompt tracking add-ons.
Core capabilities (25)
Not sure which of our SEO solutions suits your needs
From all-in-one website SEO to search-integrated business listings, compare the features below.
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Starts at $49 / month
For any business with a website in need of quality traffic & measurable results.
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Here's what our customers are saying
Brian Rutledge Founder at GPO Moz Local helped increase our client's footprint in the local search ecosphere which ultimately led to higher brand authority in Google. Moz Local took our location data and put it in all of the right places.
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Moz Local helped increase our client's footprint in
Moz Local helped increase our client's footprint in the local search ecosphere which ultimately led to higher brand authority in Google.
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I am constantly asked by clients 'How do
I am constantly asked by clients 'How do I rank higher on Google?' and it can be difficult to explain all that goes into that.
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We've been using Moz Pro since 2012 and
We've been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again.
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Of all the rank tracking tools I've used
Of all the rank tracking tools I've used, STAT is the most consistently accurate and well beyond everything else.
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We’re here to help
The Help Hub is a great resource for ideas about common workflows, troubleshooting tips, and guides on how to get the most out of our tools. To get started, click on a product above or scroll down to explore our additional article topics and FAQs.
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To get started, click on a product above
To get started, click on a product above or scroll down to explore our additional article topics and FAQs.
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Moz's Competitive Research tools can help you and
Moz's Competitive Research tools can help you and your team identify who your competitors are along with where there may be gaps in your keyword rankings and research.
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Moz Research Tools help to supplement your Campaign
Moz Research Tools help to supplement your Campaign data with additional data and research.
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Moz Academy offers a variety of training courses
Moz Academy offers a variety of training courses to help you build your SEO knowledge.
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Learn how to manage your account settings and
Learn how to manage your account settings and subscriptions, including how to upgrade, downgrade, or cancel.
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Featured Resources
Professional's SEO Guide Take it to the next level. Level-up your search strategy with our guide for practicing SEO professionals. Read the guide One-Hour Guide to SEO Short on time? Watch the Video Series.
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Learn SEO fundamentals
Learn everything you need to know about SEO fundamentals to grow your business and advance your career. The Beginner's Guide to SEO Begin your SEO education with the Beginner’s Guide to SEO and unleash the power of SEO on your web marketing campaigns.
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Beat your competition
Learn everything you need to know about SEO competitive analysis in order to beat your competition. Guide to SEO Competitor Analysis Discover who your online competitors are, and engineer the most successful elements of these tactics into your SEO strategy.
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Master Technical SEO
Learn all you need to know about technical SEO to build better websites for visitors and search engines. Technical SEO Audit Checklist Download your free technical SEO (and beyond) site audit checklist.
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We've condensed all the need-to-know SEO essentials into
We've condensed all the need-to-know SEO essentials into a handy hour-long video series.
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Begin your SEO education with the Beginner’s Guide
Begin your SEO education with the Beginner’s Guide to SEO and unleash the power of SEO on your web marketing campaigns.
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The ultimate keyword research guide
The ultimate keyword research guide! Understand exactly what content to create to best help your business goals and target relevant traffic.
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Ramp up your SEO knowledge and show off
Ramp up your SEO knowledge and show off your skills on LinkedIn with Moz's SEO Essentials Certification.
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Discover who your online competitors are, and engineer
Discover who your online competitors are, and engineer the most successful elements of these tactics into your SEO strategy.
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With the Professional's Guide to SEO, you'll discover
With the Professional's Guide to SEO, you'll discover how to rank in a SERP saturated with the most authoritative websites.
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Learn how to confidently build an SEO competitive
Learn how to confidently build an SEO competitive analysis plan and get certified with Moz Academy.
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Get the definitive answer to What is Technical SEO
Get the definitive answer to What is Technical SEO? Read all about the technical foundations of SEO.
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AI features (4)
Track your AI footprint with the AI Research toolkit
With Moz Pro’s new AI Visibility tool, you can measure your presence in ChatGPT and Gemini-generated responses.
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Explore additional help topics
AI Research Our AI Research tools help you find and track LLM prompts so you can make data-informed decisions about the next evolution of search.
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Our AI Research tools help you find and
Our AI Research tools help you find and track LLM prompts so you can make data-informed decisions about the next evolution of search.
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Stop getting garbage content from AI
Stop getting garbage content from AI! In this episode of Whiteboard Friday, Chima Mmeje shares 7 actionable tips for writing great content with LLMs by leveraging training documents, guardrails, and storytelling.
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Integrations (5)
Starts at $720 / month
For any business with a website in need of high-capacity keyword tracking. Recommended for: Daily rank tracking Granular data & segmentation Local & mobile SERPs Flexible app & API Competitor intelligence Request a free demo General Features & Functionality Mo
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Dive into the Moz Product guides
Learn everything you need to know about how to use Moz Pro . See all Moz Pro guides Learn everything you need to know about how to use Moz Local . See all Moz Local guides Learn how to use the latest version of the Moz API .
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General FAQs
What is DotBot? Dotbot is Moz's web crawler, it gathers web data for the Moz Link Index. This data we collect through Dotbot is available in the Links section of your Moz Pro campaign, Link Explorer, and the Moz Links API.
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Learn how to use the latest version of the Moz API
Learn how to use the latest version of the Moz API . For legacy versions (V1 & V2) of the Moz API, please see here .
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Take SEO on the go with MozBar —
Take SEO on the go with MozBar — a free browser extension that you can use to explore backlink and authority metrics as you travel around the web.
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Collaboration (1)
Starts at $16 / month
For any business with a physical location & visitors or a service area. Recommended for: Listings management Local reputation management Social posting Listings distribution Local reporting tools Check my presence free
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Reporting and analytics (6)
Moz Pro gives us the data we need
Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry.
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We're big fans of STAT because it gives
We're big fans of STAT because it gives the most granular insights on a day-by-day basis.
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Link Explorer helps you analyze your backlink profile
Link Explorer helps you analyze your backlink profile, find link prospects, and track your progress with Link Tracking Lists.
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The Domain Overview tool allows you to quickly
The Domain Overview tool allows you to quickly assess a site's online authority, performance, and health by aggregating key SEO metrics all in one easy-to-access report.
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Ready to dive in? Explore by SEO topic
Analytics and Reporting Competitive Research Content Marketing Crawling and Site Audits International SEO Keyword Research Link Building Local SEO Mobile SEO On-Site SEO Ranking and Visibility Social Media Marketing
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Raring to go with SEO
We know the feeling. Set yourself up for success with top-notch data and analytics — have a free month of Moz Pro, on us.
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Administration (1)
Account & Billing FAQs
How do I cancel my Moz Pro subscription? You can cancel your Moz Pro subscription at any time from the subscriptions tab of your account. To learn more, please see our cancellation guide . How do I cancel my Moz Local subscription?
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See Moz Pro pricing in detail
This page lists what Moz Pro does. For per-seat math, tier comparison, and the full hidden-fee list, see the Moz Pro pricing breakdown.
Closest alternatives
Other seo platform tools buyers shortlist when they evaluate Moz Pro.
Sources
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does Moz Pro include?
This page tracks 42 verified Moz Pro features across 6 categories, sourced from Moz Pro's official site.
Which tier do I need for Moz Pro?
Moz Pro's feature availability varies by plan. Compare the public Moz Pro tiers, calculator, and hidden fees on the Moz Pro pricing page.
How does Moz Pro compare on features to alternatives?
Buyers commonly compare Moz Pro against Ahrefs, Semrush, SE Ranking. Each alternative's feature page is linked below where we cover it.