Ecwid features: tier-by-tier list (2026)
Embeddable storefront with four published tiers and a 16% annual discount. No transaction fees on any plan.
Core capabilities (60)
Existing website
Uniquely on Ecwid: Add your Ecwid store to an existing website, it’ll fit right in.
Source · core
Instant Site
Create website for your store using our easy-to-use website builder and templates.
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Social Media
Sell on channels that your customers hang out most such as Facebook, Instagram, TikTok, Snapchat and more.
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Marketplaces
Connect to 500+ global and local marketplaces, including Amazon, eBay and more. Learn more
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In Store
Integrate Ecwid with Lightspeed Retail POS and sell both online and in-store. Learn more
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Bring your ecommerce dream to life with our platform
Build a standout online store with our Instant Site's simple design functionality. Choose from over 50 available content blocks to highlight your company and products.
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Manage simply
Increase accuracy by syncing inventory across all channels. Be aware of when to restock and not to oversell with low stock alerts.
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Sell anything
Sell anything in your store such as apparel, accessories, gift cards, services, and much more. Edit product descriptions with custom fields for sizing, quantities, colors.
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Upload your product catalog
Get your online store up and running quickly by uploading your product catalog into Ecwid. Have a large product catalog?
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Connect or build your own website
Ecwid connects to any existing website in seconds, and your storefront will automatically integrate with your website’s current design — no coding required. Or build your new online store with our Instant Site builder.
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Get your products recognized
Learn more Grow your audience and increase brand awareness with automated marketing tools.
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Targeted ads on social channels
Advertise your products where your customers hang out most such as Facebook, Instagram, and more.
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Automated email marketing
Connect and strengthen relationships with your customers through email campaigns.
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Discounts to increase order value
Offer customers incentives in the form of discounted prices, coupons, buy one get one free, bulk discount pricing, and more.
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70+ Payment Options
Ecwid integrates with over 70 third-party payment systems to process your transactions, so no matter where you are in the world there is an option available for you.
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Automated tax calculations
Charge accurate tax rates based on yours and your customers locations. Save time on managing and updating individual tax rates.
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Shipping options catered to your audience
Ecwid offers various ways to get your products in the hands of your customers such as delivery, in-store pick up, or shipping. We integrate with numerous reputable carriers around the world to streamline the entire process.
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Unify your offline and online business
Connect your physical store with your online business. Simplify your business operation by integrating Ecwid with your point-of-sale and connect products, inventory, and sales to make your life easier.
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24/7 Support
Our team is located around the globe. They will be available to help at any time of the day. Feel free to ask any questions!
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And many more features to come
features are added every month on Ecwid to further streamline your online sales process.
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Your online store is a few clicks away
Create your store Set up your Ecwid store once to easily sync and sell across any website, social media, marketplaces like Amazon, and live in-person. Get started with one, or try them all.
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Ecwid provides you with all the necessary tools
Ecwid provides you with all the necessary tools to make your online business thrive.
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The fully integrated payment method for your business
The fully integrated payment method for your business. Accept cards, Google and Apple Pay, and manage all payments directly from Ecwid.
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Set up your Ecwid store once to easily
Set up your Ecwid store once to easily sync and sell across any website, social media, marketplaces like Amazon, and live in-person.
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Let’s break it down
Annual (save 16%) Monthly Starter $ MX$ £ AU$ ₹ 5 5 5 8 99 450 5 5 5 8 99 450 € per month Get started Venture $ MX$ £ AU$ ₹ 35 35 35 49 560 1680 29 29 29 40 459 1399 € per month Get started Business $ MX$ £ AU$ ₹ 65 65 65 89 950 2999 49 49 49 75 799 2499 € per
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Stuck on the fence? We’ve got this
Got questions about plans and features? Our Customer Care experts are standing by to be your business-matchmaking gurus—let us help you find the perfect plan.
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How is Ecwid different from other ecommerce platforms
You can easily add Ecwid to your existing website. Ecwid is very intuitive–no prior experience with ecommerce or tech skills is needed.
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Can I change or cancel plans
Yes, all our plans are month-to-month with no long-term commitments, so you’re free to change your plan whenever it suits you.
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Do you offer any discounts for nonprofit organizations
Yes. Tell us more about your nonprofit and get 6 months of Venture for free. Sell online Business solutions Technology solutions For individuals Ecwid Features Resources Latest blog Sell online Sell Everywhere Sell on Website Sell on Social Media Sell on Insta
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Choose the perfect plan to support your business
Choose the perfect plan to support your business from its first steps to the big leagues.
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Ecwid collects the US sales tax in states
Ecwid collects the US sales tax in states where it's required by law. All prices on this page do not include taxes.
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Adding an Ecwid store to an existing website
Adding an Ecwid store to an existing website built on WordPress, Wix, Squarespace, or any other platform
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Adding an Ecwid store to several sites and
Adding an Ecwid store to several sites and managing all products and orders from a single account
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Pages beyond products and categories (such as Blogs
Pages beyond products and categories (such as Blogs, FAQs, and more) to build a multi-page website
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A URL slug is the end part of
A URL slug is the end part of a URL that identifies the specific page (e.g., store.com/products/plush-toy).
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A link-in-bio microsite with links to your social
A link-in-bio microsite with links to your social media accounts, content and products
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A shop integrated into your Instagram business page
A shop integrated into your Instagram business page, with the ability to tag products directly in your posts
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The app lets you accept cash payments when
The app lets you accept cash payments when selling in person at fairs, shows, etc.
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Syncing your Ecwid catalog with Amazon, eBay, Walmart
Syncing your Ecwid catalog with Amazon, eBay, Walmart, etc., to sell on marketplaces and manage products and orders from your Ecwid admin
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Syncing your Ecwid catalog with Lightspeed Retail POS
Syncing your Ecwid catalog with Lightspeed Retail POS to accept orders online and in-store
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Setting up the Snap Pixel on your Ecwid
Setting up the Snap Pixel on your Ecwid store to monitor the performance of your Snap ads and run remarketing ads
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Setting up the Google Ads code on your
Setting up the Google Ads code on your Ecwid store to monitor the performance of your Google ads and run remarketing ads
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Setting up the Pinterest Tag on your Ecwid
Setting up the Pinterest Tag on your Ecwid store to monitor the performance of your Pinterest ads and run remarketing ads
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Running ads on Facebook and/or Instagram featuring products
Running ads on Facebook and/or Instagram featuring products from your Ecwid catalog
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Exclusive codes customers can apply at checkout to
Exclusive codes customers can apply at checkout to get discounts on their purchases
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A scheduled sale with a percentage or fixed
A scheduled sale with a percentage or fixed discount on products or categories. Prices update automatically at the start and return to normal afterward.
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Automatically sent emails in respond to specific events
Automatically sent emails in respond to specific events (e.g., a customer favorited a product but didn’t buy it), making them timely and increasing the chance of a purchase
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Syncing your Ecwid store with Mailchimp’s email platform
Syncing your Ecwid store with Mailchimp’s email platform to build an email list and send personalized offers tailored to customer’s purchase history
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Allowing customers to select their preferred date and
Allowing customers to select their preferred date and time for order pickup or local delivery
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Ecwid calculates tax rates based on your store
Ecwid calculates tax rates based on your store and customer locations, automatically applying the correct rate at checkout according to local tax laws
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Grouping your wholesale clients to offer exclusive storewide
Grouping your wholesale clients to offer exclusive storewide discounts specifically for group members
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Sell downloadable items like e-books, photos, music, videos
Sell downloadable items like e-books, photos, music, videos, etc. Upload a file, and customers get a unique download link after purchase.
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Ecwid stores are hosted on fast, global servers
Ecwid stores are hosted on fast, global servers with no bandwidth limits for quick loading
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Letting customers pay for orders in your Ecwid
Letting customers pay for orders in your Ecwid store with one tap. (Your store should be connected to either Lightspeed Payments or Stripe.)
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A variety of free and paid apps to
A variety of free and paid apps to customize your Ecwid store with additional functionality
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Custom fields let you collect extra info like
Custom fields let you collect extra info like tax IDs, order notes, or other customer information at checkout
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Customers can refine their product search by price
Customers can refine their product search by price, category, SKU, availability, offers, brand, color, size, and more
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Variations refer to combinations of options, such as
Variations refer to combinations of options, such as size, color, or material, available for this product
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Creating orders on behalf of customers is useful
Creating orders on behalf of customers is useful for phone sales, events, or craft fairs
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Displaying your catalog in multiple languages
Displaying your catalog in multiple languages. Shoppers choose their preferred option with a language switcher.
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Integrations (1)
What payment options do you support
Ecwid works with over 70 payment providers worldwide, including PayPal and Stripe, so there’s a great chance we support your favorite option.
Source · integrations
Automation and workflows (1)
Collect recurring payments through subscriptions
Build steady recurring revenue with subscriptions. Let customers schedule refills of popular products, offer curated subscription boxes, or sell memberships to exclusive content.
Source · automation
Collaboration (2)
Sell everywhere
Everything you need to manage your multi-channel online sales strategy. Connect to leading social media and online market places and manage your products, inventory and orders in one system.
Source · collab
Is Ecwid secure
At Ecwid, your customers’ payment information is always safe. All sensitive data is securely transmitted through an HTTPS channel.
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Reporting and analytics (4)
Optimize ads based on consumer behaviour
Receive insights on customer behaviour and interests to make your ads more impactful to your audience.
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A dedicated dashboard with customer info and purchase
A dedicated dashboard with customer info and purchase history. You can edit, delete, filter, search profiles, and view all orders from a specific customer.
Source · reporting dashboard
Analyze your business and use the data to improve it
Analyze your business and use the data to improve it. Track visitors, orders, finances, and more.
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Сustomers can opt to track their order in Apple Wallet
Сustomers can opt to track their order in Apple Wallet. They'll receive push notifications about order status updates.
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Security and compliance (3)
Give your team custom access to your store
Provide your team members with certain permissions within your online store. Grant access to orders specifically, or sales and marketing.
Source · security permissions
Go across borders
Sell internationally with GDPR compliance, automated tax calculations and integrations with regional payment providers and shipping methods.
Source · security integrations
Providing staff members with access to your Ecwid
Providing staff members with access to your Ecwid store admin. You can assign specific permissions to each team member.
Source · security permissions
Administration (2)
Can I use my own domain name or an existing site
Absolutely! Your Ecwid store can be added to an existing website. You can also connect your existing domain to Ecwid.
Source · admin
A default domain in the form of mystore.company.site
A default domain in the form of mystore.company.site (you can change the mystore part)
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Mobile (2)
See Ecwid pricing in detail
This page lists what Ecwid does. For per-seat math, tier comparison, and the full hidden-fee list, see the Ecwid pricing breakdown.
Closest alternatives
Other ecommerce platform tools buyers shortlist when they evaluate Ecwid.
Sources
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does Ecwid include?
This page tracks 75 verified Ecwid features across 8 categories, sourced from Ecwid's official site.
Which tier do I need for Ecwid?
Ecwid's feature availability varies by plan. Compare the public Ecwid tiers, calculator, and hidden fees on the Ecwid pricing page.
How does Ecwid compare on features to alternatives?
Buyers commonly compare Ecwid against Shopify, Squarespace Commerce, BigCommerce. Each alternative's feature page is linked below where we cover it.