Shopify features: tier-by-tier list (2026)
Shopify's base plan is only part of the cost. Payment processing, app stack, theme, and Plus needs often dominate the final budget.
Core capabilities (43)
Point of sale features
POS features for wherever you sell Start for free Get in touch Already have a Shopify store?
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Omnichannel selling
Offer a smooth shopping experience for your customers, in store, online, and everywhere in between Pickup in store Pro Manage and fulfill in-store pickup orders directly from Shopify POS.
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Checkout
Complete each sale with a seamless experience for customers and staff Returns and exchanges Pro Accept returns and exchanges from any location, online or in store, and watch your inventory update automatically.
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Hardware
Build a complete point of sale with Shopify’s plug-and-play hardware Shopify POS Terminal Countertop Kit Sell reliably at the counter with Shopify’s innovative POS Tablet Stand and the POS Terminal card reader, complete with customer-facing display.
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Shopify Payments
Accept payments reliably and securely anywhere in your store. Built-in payment processing Shopify Payments comes included with every Shopify plan. Get fully integrated payments as soon as you sign up—both in store and online.
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Additional payments
Accept popular payment methods so you never miss a sale Gift cards Sell flexible gift cards, redeemable online or in store. Email digital cards directly from POS and let shoppers add them to Apple Wallet to check balances.
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Marketing
Keep your brand top of mind with marketing tools that bring customers online and to your retail stores Customer segmentation Group shoppers by purchase history, location, or spending habits, and create targeted marketing campaigns with personalized offers that
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A single back office
Manage products, payments, and customers across all the places you sell, in store and online.
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A powerful POS app
Customize Shopify’s POS app to serve customers efficiently on the sales floor or on-the-go.
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Fully integrated hardware
Accept payment with Shopify POS using our seamlessly integrated payment devices.
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Does Shopify POS have inventory management
A POS system is a crucial part of your inventory management strategy. Your point of sale should automatically update inventory levels for all of your products as items are sold, returned, exchanged, or transferred.
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Not just ecommerce. All commerce
Bring in-store and online sales together with the Shopify POS system. Start for free Get in touch Already have a Shopify store?
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Shopify POS gives you even more control over
Shopify POS gives you even more control over inventory than a traditional POS system because inventory is synced across all locations where you have inventory—this could be multiple retail stores, warehouses, or even temporary pop-ups.
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Grow around the world
Buy now 🇺🇸 Order for $125.00 Buy now 🇺🇸 Order for $125.00 Buy now 🇺🇸 Order for $125.00 Buy now 🇺🇸 Order for $125.00 Buy now 🇺🇸 Order for $125.00 Buy now 🇺🇸 Order for $125.00 Sell across borders Take the complexity out of international selling with
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For anyone from entrepreneurs to enterprise
Get started fast Jackie Prince launched Guests on Earth out of her home. Now it's a $4M+ business. Grow as big as you want Our Place grew from a one-product shop into a cookware empire.
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Customize everything with apps
The Shopify App Store has 21,000+ commerce apps for whatever specialized features your business might need.
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The world’s best-converting checkout
Higher conversions 15 % High-intent shoppers 250M + Shopify Checkout with Shop Pay converts up to 50% higher than guest checkout and exposes your brand to hundreds of millions of buyers.
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Rock steady. Blazing fast
Your Shopify store runs strong, even during your most epic product drops. Shopify Capital has given us the funding we need to stock up on inventory and grow rapidly.
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Shopify has your back
If your business needs a boost, Shopify Capital is here to lend a hand. $5B US loaned out so far Invested in Shopify merchants Loans up to $5M US Amounts tailored to meet your needs 0% equity No stakes taken—ever
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Build fast on Shopify
01 Add your first product 02 Customize your store 03 Set up payments Take your shot
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Put your products where shoppers search, shop, and
Put your products where shoppers search, shop, and scroll with multichannel integration .
Source · core integrations
Automatically show up on the Shop app
Automatically show up on the Shop app . Reach millions of pre-verified shoppers.
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Take the complexity out of international selling with
Take the complexity out of international selling with Shopify Markets . Deliver products faster and more affordably with built-in shipping tools .
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Jackie Prince launched Guests on Earth out of her home
Jackie Prince launched Guests on Earth out of her home. Now it's a $4M+ business.
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Iconic toymaker Mattel sells direct to shoppers all
Iconic toymaker Mattel sells direct to shoppers all around the world. All powered by Shopify.
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Shopify Checkout with Shop Pay converts up to
Shopify Checkout with Shop Pay converts up to 50% higher than guest checkout and exposes your brand to hundreds of millions of buyers.
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2006: Founding
[ edit ] Shopify was founded in 2006 by friends Tobias Lütke , Daniel Weinand and Scott Lake after launching Snowdevil, an online store for snowboarding equipment, in 2004. [ 6 ] Dissatisfied with the existing e-commerce products on the market, Lütke
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Technology
[ edit ] Shopify was initially built on Ruby on Rails in 2004, using a single MySQL instance. [ 85 ] In 2014, Shopify introduced sharding to distribute Shopify to multiple databases.
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Shopify App Store
[ edit ] Shopify launched an app store on June 2, 2009. [ 90 ] By 2024, the app store had over 10,000 apps available. [ 91 ] As of 2021, a typical Shopify merchant used six apps to manage their business and, in 2020, Shopify app partners collec
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Shopify Partner Directory
[ edit ] The Shopify Partner Directory [ 103 ] is a public listing of third-party experts, agencies , and freelancers certified by Shopify to assist merchants in building, customizing, or managing their online stores. [ 104 ] Launched as part o
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Shop Pay
[ edit ] Main article: Shop Pay Shop Pay (formerly Shopify Pay) is a checkout and payment method developed by Shopify.
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Last-mile logistics
[ edit ] In April 2021, Shopify made its first entry in last-mile logistics by investing in Swyft, a Toronto-based digital logistics startup. [ 112 ] As part of a Series A round of funding, a total of $17.5 million was raised for Swyft, co-led by
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Recognition
[ edit ] Shopify was named Ottawa's Fastest Growing Company by the Ottawa Business Journal in 2010. [ 133 ] By 2014, the platform had hosted approximately 120,000 online retailers, [ 10 ] [ 15 ] and was listed as #3 in Deloitte 's Fast5
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Data breach
[ edit ] In September 2020, Shopify confirmed a data breach in which customer data for up to 200 merchants was stolen. One of those merchants later said over 4,900 of its customers alone had had their information accessed.
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Shopify Inc. , stylized as shopify , is
Shopify Inc. , stylized as shopify , is a Canadian multinational e-commerce company headquartered in Ottawa , Ontario that operates a platform for retail point-of-sale systems.
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The company's software has been praised for its
The company's software has been praised for its ease of use and reasonable fee structure.
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Shopify was founded in 2006 by friends Tobias
Shopify was founded in 2006 by friends Tobias Lütke , Daniel Weinand and Scott Lake after launching Snowdevil, an online store for snowboarding equipment, in 2004.
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In 2025 Shopify announced that over the last
In 2025 Shopify announced that over the last five years it had migrated all of its apps to React Native so that the same code could be employed for all client platforms.
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In 2021, Shopify announced that it would cut
In 2021, Shopify announced that it would cut its commission on the first million dollars earned by developers in its app store to 0% following similar moves by Apple , Google , and Amazon .
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In 2016, Shopify acquired Kit CRM, an app
In 2016, Shopify acquired Kit CRM, an app designed to help merchants manage their stores.
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In April 2021, Shopify made its first entry
In April 2021, Shopify made its first entry in last-mile logistics by investing in Swyft, a Toronto-based digital logistics startup.
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On May 5, 2022, Shopify announced its acquisition
On May 5, 2022, Shopify announced its acquisition of Deliverr , a San Francisco , California-based ecommerce fulfilment startup, for US$2.1 billion in cash and stock.
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Shopify was named Ottawa's Fastest Growing Company by
Shopify was named Ottawa's Fastest Growing Company by the Ottawa Business Journal in 2010.
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AI features (7)
Store They Line Up For
AI all-star household name solo-preneur category creator global empire store they line up for big thing Dream big and build fast on Shopify. The world’s best commerce platform. Start for free Sell everywhere people shop. Online and in person.
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Your brand has entered the chat
Your products get discovered across AI channels. Shoppers check out right in the chat. You keep track of every order.
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Sell more in more places
Get a stunning store that's built to sell. Design fast with AI. Pick a prebuilt theme. Or go totally custom. Sell on every channel Put your products where shoppers search, shop, and scroll with multichannel integration .
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Your very own commerce AI
Spot opportunities for growth and automate tedious tasks with Sidekick . Built right into your Shopify admin.
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Hyperdriven by AI. Commerce to the core
Shopify's Universal Commerce Protocol and APIs, tools, and primitives give devs the power to build agentic commerce experiences that businesses are looking for.
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Universal Commerce Protocol and AI commerce
[ edit ] In January 2026, Shopify announced new commerce technologies aimed at enabling merchants to participate in AI-driven shopping experiences at scale.
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According to Shopify, the protocol supports typical commerce
According to Shopify, the protocol supports typical commerce features such as discount codes, loyalty programs, and subscription billing while allowing merchants to retain control over business-critical checkout customizations.
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Integrations (1)
In June 2009, Shopify launched an application programming
In June 2009, Shopify launched an application programming interface (API) platform and App Store.
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Reporting and analytics (3)
Inventory management
Track stock, receive shipments, transfer items, and make adjustments across your locations, all from Shopify Multi-location inventory tracking Track and assign inventory at every location that syncs in real time across POS, online store, and every sales channe
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Reporting and analytics
Get actionable reports so you can make informed business decisions Daily sales reports Pro Make informed decisions with detailed insights into sales, products, and staff performance compiled in a daily report generated from your POS.
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What features are included with Shopify
In addition to the features for selling in person with Shopify POS, every Shopify plan includes, ecommerce, payments processing, marketing, analytics, shipping tools, and more. When you choose Shopify, you get more than just a point of sale.
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Security and compliance (1)
Staff management
Control permissions and track staff performance from one place Manager approvals Pro Specify when your staff would need manager approval for actions like applying discounts or editing taxes.
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Administration (1)
Shop Pay (formerly Shopify Pay) is a checkout
Shop Pay (formerly Shopify Pay) is a checkout and payment method developed by Shopify. Users add shipping and billing information to a Shop account, which enables one-click checkout on online stores that offer Shop Pay.
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See Shopify pricing in detail
This page lists what Shopify does. For per-seat math, tier comparison, and the full hidden-fee list, see the Shopify pricing breakdown.
Closest alternatives
Other ecommerce platform tools buyers shortlist when they evaluate Shopify.
Sources
- https://www.shopify.com/features
- https://www.shopify.com/product
- https://en.wikipedia.org/wiki/Shopify
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does Shopify include?
This page tracks 56 verified Shopify features across 6 categories, sourced from Shopify's official site and Wikipedia.
Which tier do I need for Shopify?
Shopify's feature availability varies by plan. Compare the public Shopify tiers, calculator, and hidden fees on the Shopify pricing page.
How does Shopify compare on features to alternatives?
Buyers commonly compare Shopify against BigCommerce, WooCommerce, Webflow. Each alternative's feature page is linked below where we cover it.