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Auth0

Auth0 pricing: tiers, seat costs, and hidden fees

Short answer

Customer identity platform with B2C and B2B pricing tiers. Costs scale with MAU bands, and add-ons like AI Agents inflate the bill 50%.

Last verified: 2026-05-17 Model: month Official pricing

Public pricing tiers

TierMonthlyAnnual monthly equivalentNotes
Free $0 month $0 month Up to 25,000 MAUs, basic auth features
B2C Essentials $35 month $32 month 500 MAU baseline, 3 enterprise SSO connections
B2C Professional $240 month $220 month 1,000 MAU baseline, advanced auth features
B2B Essentials $150 month $137 month 500 MAU baseline, organizations support
B2B Professional $800 month $733 month 1,000 MAU baseline, full B2B feature set

Auth0 cost calculator

$32 / month

For 10 seats on B2C Essentials, current public pricing implies $32 per month when annual pricing is available, or $35 month-to-month.

Hidden fees and quote risks

  • Auth0 for AI Agents adds 50% to base price
  • Extra enterprise SSO connections: $100/month each beyond included
  • M2M tokens: $30 to $1,200/month for additional tokens
  • Enterprise MFA add-on for B2B Essentials: $100/month
  • Annual billing prices 11x monthly (one month free)

Enterprise notes

Custom Enterprise tier required for high MAU volumes, unlimited connections, dedicated infrastructure, and 99.99% SLA. Pricing is quote-only.

Closest alternatives

OktaClerkWorkOSStytchDescope

Sources

Pricing changes frequently. Confirm directly with the vendor before purchase.

Frequently asked questions

How much does Auth0 cost?

Auth0 pricing depends on its MAU-tiered with B2C and B2B SKUs. The page lists public tiers and flags custom or usage-based items that require vendor confirmation.

What is the main hidden fee risk for Auth0?

Auth0 for AI Agents adds 50% to base price

Which Auth0 alternatives should buyers compare?

Okta, Clerk, WorkOS, Stytch, Descope are the closest alternatives most procurement teams compare against Auth0.