Aha! vs Productboard pricing: which is cheaper for your team?
Aha!'s cheapest paid tier (Aha! Whiteboards) lists at $9/user/month, which beats the other on entry pricing. Mid-tier and enterprise math can flip the answer — use the per-tier table below to see the real cost for your team size at each tier.
Calculate the cost for your team
Aha! pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Aha! Whiteboards | $9 | $9 | user/month | Standalone whiteboarding tool. |
| Aha! Develop | $9 | $9 | user/month | Agile delivery management. |
| Aha! Knowledge | $18 | $18 | user/month | Includes Whiteboards Essentials. |
| Aha! Ideas | $39 | $39 | user/month | Customer feedback portal. |
| Aha! Discovery | $39 | $39 | user/month | Unlimited studies and interviews. |
| Aha! Roadmaps | $59 | $59 | user/month | Flagship roadmapping suite. |
| Aha! Builder | $59 | $59 | user/month | Enterprise hosting and governance. |
Productboard pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Spark Monthly | $19 | $19 | maker/month | 250 credits per maker per month. |
| Spark Annual | $15 | $15 | maker/month | Billed yearly; 250 credits included. |
Feature by feature
The non-pricing differences that drive the real decision.
| Capability | Aha! | Productboard |
|---|---|---|
| Billing model | user/month | maker/month |
| Pricing model | Per-user modular product suite | Per-maker AI product management |
| Cheapest paid tier | Aha! Whiteboards at $9/user/month | Spark Annual at $15/maker/month |
| Mid-tier benchmark | Aha! Ideas at $39/user/month | Spark Annual at $15/maker/month |
| Total paid tiers published | 7 | 2 |
| Last verified | 2026-05-17 | 2026-05-17 |
Best for…
Hand-picked use cases mapped to the winner.
| Use case | Winner |
|---|---|
| Lowest entry price (10-person team) | Aha! Aha! Whiteboards |
| Most pricing tiers (room to grow) | Aha! (7 tiers) |
| Predictable per-seat billing | Aha! |
| Most recently verified pricing | Aha! |
Choose Aha! when
- Modular product suite for roadmaps, ideas, knowledge, and discovery.
- Entry tier (Aha! Whiteboards) at $9/user/month is your budget ceiling.
- Aha! Builder offers enterprise-grade governance; annual contracts negotiated through sales.
Choose Productboard when
- AI product workspace for PRDs, customer feedback, and roadmaps.
- Entry tier (Spark Annual) at $15/maker/month is your budget ceiling.
- The separate Productboard Platform tier is sold via sales with custom pricing.
Switching considerations
Watch the hidden fees on both sides. Aha!: Ideas Advanced add-on costs $20-$25/user/month. Productboard: Extra credits at $5 per 50-credit bundle (monthly) or $60/year for 600-credit packs. Always confirm with the vendor before purchase.
Frequently asked questions
Which is cheaper for a 10-person team, Aha! or Productboard?
At entry tier and 10 seats on annual billing: Aha! Aha! Whiteboards comes to $90/mo; Productboard Spark Annual comes to $15/mo. Aha! is the cheaper entry-tier choice at this team size.
Does Aha! have more pricing tiers than Productboard?
Aha! publishes more paid tiers (7 vs 2). More tiers usually means more granular ways to grow without re-platforming.
Which pricing was verified more recently?
Aha!'s pricing was last verified 2026-05-17; Productboard's on 2026-05-17. Both pages link to the vendor's official pricing source so you can re-check before committing.