Cost modeling

Free-trial conversion impact calculator

Q: What's a good free-trial conversion rate?

Self-serve B2B SaaS averages 6-10%. PLG tools that gate value behind trial activation see 12-18%. Below 4% suggests either a wrong-fit audience or weak activation onboarding.

Q: How big a lift is realistic?

Best-in-class onboarding overhauls deliver 1-3 percentage points. Email sequence tweaks deliver 0.3-0.8 points. Anything beyond 5 points usually means the prior funnel was deeply broken.

Short answer

For tools you sell, model how a 1-point swing in free-trial conversion rate moves annual revenue. Enter trial signups per month, conversion rate, and average revenue per user.

When this calculator helps

Prioritizing onboarding investments by expected revenue lift.
Setting a target for an A/B test on trial-onboarding flow.
Building the business case for a customer success hire.

When to look elsewhere

Very low signup volume (<50/mo), variance swamps the signal.
Tools with no free trial (enterprise sales cycles).

Frequently asked questions

What's a good free-trial conversion rate?

Self-serve B2B SaaS averages 6-10%. PLG tools that gate value behind trial activation see 12-18%. Below 4% suggests either a wrong-fit audience or weak activation onboarding.

How big a lift is realistic?

Best-in-class onboarding overhauls deliver 1-3 percentage points. Email sequence tweaks deliver 0.3-0.8 points. Anything beyond 5 points usually means the prior funnel was deeply broken.