Wistia features: tier-by-tier list (2026)
Video hosting that drops the Pro tier and now opens at $79/month Business, with an extra $250/month Automation Suite add-on on top.
Core capabilities (13)
Keep it all organized
Use folders, tags, and filters to keep your library clean and easy to search. Learn more
Source · core
Customize your player
Use your brand colors, add your company’s logo, and pick the playback controls. Learn more
Source · core
Videos & webinars that work harder
Make your content more strategic with features that attract, convert, and keep your audience coming back.
Source · core
Webinars
Host engaging, on-brand webinars complete with Q&A, polling, and audience chat. Then keep the leads flowing with on-demand recordings.
Source · core
Video collections
Create spiffy hubs for your branded series, podcast episodes, or other related videos in minutes. No coding required. Learn more “ Elevated video marketing strategy made simple. ” Wistia’s found the perfect balance for a video hosting platform.
Source · core
Make more videos, and make 'em faster
Just open up your browser, and you can go from idea to shareable content with a single tool.
Source · core
Collaborate
Streamline feedback and speed up approvals with time-stamped comments all in one place. Learn more “ Wistia has helped streamline video production. ” Wistia is key for me to find clips, make notes and edits, and collaborate with vendors and internal teams.
Source · core
Stats, meet strategy
See how every video and webinar performs, from total plays to individual viewer behavior. Use heatmaps and A/B testing to optimize your content, then send viewer data right into your other marketing tools.
Source · core
Podcasting
Upload your pod and we’ll distribute it to top directories like Apple and Spotify.
Source · core
Wistia brings your video and webinar workflows into
Wistia brings your video and webinar workflows into one powerful platform so you can move faster, stay organized, and (gasp!) actually enjoy the process.
Source · core automation
Wistia’s found the perfect balance for a video
Wistia’s found the perfect balance for a video hosting platform. We use it for everything: lead capture for marketing videos, chaptered long-form webinars, internal documentation—the works.
Source · core
Wistia is key for me to find clips
Wistia is key for me to find clips, make notes and edits, and collaborate with vendors and internal teams.
Source · core
Jake Matulewicz Director of Marketing & Customer Experience
Jake Matulewicz Director of Marketing & Customer Experience at Symmons Industries
Source · core
AI features (1)
Take your videos global
Translate videos into 50+ languages with AI-powered video dubbing and lip-sync. Learn more
Source · ai
Integrations (4)
Embed your videos
Drop videos into your site or emails with simple, reliable embed codes. Get started
Source · integrations
Dream it, then build it with Wistia’s API
Create custom video experiences that play velvety smooth for any audience and integrate seamlessly with your site or app.
Source · integrations api
Embedding
Copy and paste our embed code onto your page for reliable playback on any device.
Source · integrations
Thanks to Wistia, anyone on the team can
Thanks to Wistia, anyone on the team can easily upload, organize, and showcase our entire portfolio of videos in a sleek and searchable video gallery.
Source · integrations
Collaboration (1)
Your team's video hub
Keep your videos and webinars organized, on-brand, and ready to share, all without digging through email or jumping between tools.
Source · collab
Reporting and analytics (2)
2026 State of Video Report
We asked 1,000 video marketers how they're managing tighter budgets and bigger expectations. Then, we rounded up the top takeaways.
Source · reporting
The analytics capabilities within the tool are really
The analytics capabilities within the tool are really well built. I have used a couple of competitors in the past that weren’t nearly as streamlined and easy to use as Wistia!
Source · reporting
See Wistia pricing in detail
This page lists what Wistia does. For per-seat math, tier comparison, and the full hidden-fee list, see the Wistia pricing breakdown.
Closest alternatives
Other business video hosting tools buyers shortlist when they evaluate Wistia.
Sources
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does Wistia include?
This page tracks 21 verified Wistia features across 5 categories, sourced from Wistia's official site.
Which tier do I need for Wistia?
Wistia's feature availability varies by plan. Compare the public Wistia tiers, calculator, and hidden fees on the Wistia pricing page.
How does Wistia compare on features to alternatives?
Buyers commonly compare Wistia against Vimeo, Vidyard, Brightcove. Each alternative's feature page is linked below where we cover it.