Unbounce features: tier-by-tier list (2026)
Landing page builder priced by traffic, pages and users. Annual billing saves 25% but overage fees fire when traffic spikes.
Core capabilities (35)
Landing page builder
Use our landing page builder to create stunning landing pages for desktop and mobile without writing a single line of code. Drag-and-drop Add, remove, or customize any part of your landing pages with just a few clicks.
Source · core
A/B testing
Our A/B testing tool lets you build, launch, and analyze experiments for landing pages, popups, and sticky bars on your own.
Source · core
Unbounce comes jam-packed with features that allow you
Unbounce comes jam-packed with features that allow you to build, experiment, and optimize all in one place.
Source · core
Add, remove, or customize any part of your
Add, remove, or customize any part of your landing pages with just a few clicks.
Source · core
Have a winning formula
Have a winning formula? Save time by duplicating and editing your most successful landing pages for new campaigns.
Source · core
Need added functionality
Need added functionality? Unbounce lets you add custom JavaScript, CSS, and HTML to any page.
Source · core
After you’ve customized the look of text or
After you’ve customized the look of text or forms, simply copy and paste these elements from one landing page to another—no need to recreate from scratch.
Source · core
Have your custom scripts apply universally across multiple
Have your custom scripts apply universally across multiple landing pages using Unbounce’s Script Manager.
Source · core
You can control every element on your mobile
You can control every element on your mobile page, which can be completely different from desktop.
Source · core
Under the hood, every Unbounce page is designed
Under the hood, every Unbounce page is designed to follow Google's best practices for web performance and speed (so you don't have to think about it).
Source · core
Helvetica is far from your only option
Helvetica is far from your only option. Choose from over 950 Google typefaces to match your brand’s signature look.
Source · core
Themeforest designers push the boundaries of what’s possible
Themeforest designers push the boundaries of what’s possible with Unbounce. Access and download 240+ fully customizable templates from Themeforest’s site.
Source · core
Images are automatically optimized to balance quality and
Images are automatically optimized to balance quality and file size to make your pages load faster.
Source · core
Add high-quality SVG graphics that won’t slow your
Add high-quality SVG graphics that won’t slow your pages down. SVG logos offer tiny file sizes that scale to any screen dimension.
Source · core
Sometimes words and still images just don’t cut it
Sometimes words and still images just don’t cut it. Drag and drop engaging, informative videos anywhere onto your landing pages.
Source · core
Create an immersive visitor experience and the illusion
Create an immersive visitor experience and the illusion of depth by using parallax scrolling to enhance your landing pages.
Source · core
Declutter your pages and display extra text and
Declutter your pages and display extra text and images using visitor-triggered lightboxes.
Source · core
Let your visitors signal when they’re ready to
Let your visitors signal when they’re ready to convert with a two-step opt-in form.
Source · core
Customize your form confirmation message and design to
Customize your form confirmation message and design to offer a value-add, or simply to say thank you.
Source · core
Gate your content behind a form to capture and nurture leads
Gate your content behind a form to capture and nurture leads. Link to any content type—ebooks, whitepapers, infographics, and more.
Source · core
Turn any button, image, or link on your
Turn any button, image, or link on your website or blog into a popup form. Keep your visitors focused on conversion with a form that appears on click.
Source · core
Launch popups and sticky bars when visitors arrive
Launch popups and sticky bars when visitors arrive on a page, abandon a page, click an element, scroll down, or whenever you want.
Source · core
Choose how often visitors will see a popup
Choose how often visitors will see a popup or sticky bar (like once per visitor, every second visit, return visits only, or whenever you want).
Source · core
Get your local offers in front of nearby
Get your local offers in front of nearby visitors by creating popups and sticky bars targeted at specific countries, regions, or cities.
Source · core
Create segmented offers for visitors based on their
Create segmented offers for visitors based on their traffic source like Facebook, Google Ads, or organic search.
Source · core
Use cookies to show a popup or sticky
Use cookies to show a popup or sticky bar based on visitors' browsing history, conversion status, previous actions, and more.
Source · core
Unbounce’s no-code A/B testing tool is built for
Unbounce’s no-code A/B testing tool is built for marketers with no time to ask for help (no designers or devs needed) so you can own experiments from start to finish.
Source · core
Everything doesn’t have to be 50/50
Everything doesn’t have to be 50/50. Split traffic across your page variants however you like, whether it’s 60/40 or 10/30/50.
Source · core
Create a great visitor experience without UX disruptions
Create a great visitor experience without UX disruptions (like page loading delays or flickers) with server-side loading.
Source · core
Thanks to five data centers across the world
Thanks to five data centers across the world, your landing pages are speedy in every country you’re targeting with your campaigns.
Source · core
From forms to transactions, everything Unbounce does is
From forms to transactions, everything Unbounce does is designed to keep your data secure and the privacy of your business, leads, and visitors intact.
Source · core
Make your login process secure by requiring secondary
Make your login process secure by requiring secondary authentication on a trusted device in addition to a password.
Source · core
All landing pages display a green padlock in
All landing pages display a green padlock in their browser window (next to an HTTPS URL) assuring your visitors that their data is secure.
Source · core
Unbounce uses Cloudflare for enhanced security, ensuring all
Unbounce uses Cloudflare for enhanced security, ensuring all web traffic flows through a stack of security protections before reaching your landing pages and content.
Source · core
Unbounce is a Canadian software company headquartered in
Unbounce is a Canadian software company headquartered in Vancouver . The company produces landing pages for websites, and is the host of the annual Call to Action Conference.
Source · core
AI features (10)
AI optimization
With Smart Traffic , you can use AI to automatically send visitors to the page where they’re most likely to convert and get an average of 30% more conversions.
Source · ai
AI copywriting
Your built-in AI copywriting assistant. Rewrite, expand, or refine your landing page copy directly in the Unbounce builder—and see how every word fits your design as you go. Expand Turn a short thought into a complete paragraph.
Source · ai
Get full feature access today
Start your free trial to get access to Unbounce features. Our landing page builder, popups, sticky bars, and AI copywriting are available on all plans.
Source · ai
Use a data science-tested set of high-converting attributes
Use a data science-tested set of high-converting attributes to route your visitors based on location, timezone, device type, browser, and OS.
Source · ai
Smart Traffic starts learning about your page and
Smart Traffic starts learning about your page and visitor attributes immediately—infinitely faster than any human could.
Source · ai
Learn how to get even more conversions with
Learn how to get even more conversions with actionable insights from Smart Traffic.
Source · ai
Turn a short thought into a complete paragraph
Turn a short thought into a complete paragraph. Unbounce’s AI copywriting assistant helps you build on your ideas and keeps your writing momentum going.
Source · ai
Keep your copy flowing, one line at a time
Keep your copy flowing, one line at a time. AI suggests next sentences that build on what you’ve written—so you can create copy that reads smoothly from start to finish.
Source · ai
Tighten up long sections without losing your message
Tighten up long sections without losing your message. Unbounce’s AI copywriting assistant helps you condense and clarify your copy—perfect for mobile layouts or tighter design blocks.
Source · ai
Get fresh takes on your existing copy
Get fresh takes on your existing copy. Unbounce’s AI copywriting assistant helps you generate alternatives—so you can test and find the message that truly clicks.
Source · ai
Automation and workflows (2)
Popups and sticky bars
Add popups and sticky bars to any page on your website in just a few minutes. Trigger customized offers and target the visitors who are most likely to convert. Drag-and-drop Add, remove, or customize any part of your landing pages with just a few clicks.
Source · automation
Schedule your sticky bars or popups to start
Schedule your sticky bars or popups to start and stop according to your seasonal campaign plan or promotions.
Source · automation
Collaboration (2)
With confidence intervals and real-time reporting, you can
With confidence intervals and real-time reporting, you can clearly identify the winning version of your landing page.
Source · collab real-time
Download any of your landing pages as a
Download any of your landing pages as a template you can share (now or later on) with other Unbounce users.
Source · collab
Reporting and analytics (1)
Use your dashboard to check how your pages
Use your dashboard to check how your pages and tests are performing. Want even more tracking?
Source · reporting dashboard
Security and compliance (4)
Support and account management
For agencies or big teams, Unbounce makes it simple to stay organized. Manage multiple clients, users, or campaigns from a single account. Set permissions for each user and easily duplicate your work between accounts.
Source · security permissions
No more juggling passwords
No more juggling passwords. With single sign-on (SSO), your usernames and permissions are all managed from one place.
Source · security sso permissions
You can send previews of your pages to
You can send previews of your pages to your team or clients with multi-user permissions.
Source · security permissions
Unbounce complies with worldwide data privacy and security
Unbounce complies with worldwide data privacy and security standards, including GDPR , CCPA/CPRA, CASL, and PCI-DSS.
Source · security
Administration (12)
Publish your Unbounce landing pages to any custom
Publish your Unbounce landing pages to any custom domain or URL and seamlessly integrate with your existing campaigns or URL structure.
Source · admin
Run popups and sticky bars on any page
Run popups and sticky bars on any page or group of pages within your site’s domain.
Source · admin
Hands-on, award-winning support is available via phone and
Hands-on, award-winning support is available via phone and live chat from 6am-6pm PST on weekdays and via email 24/7.
Source · admin
Efficiently manage multiple clients from a single account
Efficiently manage multiple clients from a single account, and stay organized by keeping details from each account separate.
Source · admin
The more, the merrier
The more, the merrier. Add as many users as you need from your agency, team, or otherwise.
Source · admin
Keep your reporting data clean by excluding certain
Keep your reporting data clean by excluding certain IP addresses. IP filters allow you to test and visit campaigns from anywhere without polluting your tracking.
Source · admin
Gain oversight of a whole team’s actions in
Gain oversight of a whole team’s actions in the builder with a complete record of user activity in your account.
Source · admin
Preferred a previous version of your page
Preferred a previous version of your page? You can easily revert back to a page from the past anytime.
Source · admin
Have idle campaigns
Have idle campaigns? Archive them without deleting anything. Have a client who’s ready to take the reins?
Source · admin
Easily copy landing pages between your accounts so
Easily copy landing pages between your accounts so you can reuse your own design and other assets for multiple clients.
Source · admin
If you’re working with multiple clients, you can
If you’re working with multiple clients, you can organize and export leads for each one individually.
Source · admin
Your Unbounce plan covers everything
Your Unbounce plan covers everything. Expect no additional fees for hosting your landing pages, popups, and sticky bars.
Source · admin
See Unbounce pricing in detail
This page lists what Unbounce does. For per-seat math, tier comparison, and the full hidden-fee list, see the Unbounce pricing breakdown.
Closest alternatives
Other landing page and conversion tooling tools buyers shortlist when they evaluate Unbounce.
Sources
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does Unbounce include?
This page tracks 66 verified Unbounce features across 7 categories, sourced from Unbounce's official site and Wikipedia.
Which tier do I need for Unbounce?
Unbounce's feature availability varies by plan. Compare the public Unbounce tiers, calculator, and hidden fees on the Unbounce pricing page.
How does Unbounce compare on features to alternatives?
Buyers commonly compare Unbounce against Leadpages, Instapage, Webflow. Each alternative's feature page is linked below where we cover it.