Looker (Google Cloud) features: tier-by-tier list (2026)
Annual-commit BI from Google Cloud. Platform price is quote-only; published numbers are user types and conversational analytics tokens.
Core capabilities (22)
Looker (Google Cloud core) pricing overview
Looker (Google Cloud core) pricing has two main components: Platform pricing is the cost to run a Looker (Google Cloud core) instance and includes platform administration, integrations, and semantic modeling capabilities.
Source · core integrations
Platform editions
Looker (Google Cloud core) offer three platform editions: Standard: A Looker (Google Cloud core) product for small organizations or teams with fewer than 50 users that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 1,00
Source · core
Enterprise edition
The following table shows the cost of the Enterprise edition Looker (Google Cloud core) platform.
Source · core
User licensing
There are three different types of Looker user licenses: Developer User: An End User provisioned on a Looker (Google Cloud core) platform for access to any combination of Looker interfaces including Administration, LookML Models (including Development Mode), F
Source · core
This document explains Looker pricing details
This document explains Looker pricing details. If you pay in a currency other than USD, the prices listed in your currency on Cloud Platform SKUs apply.
Source · core
Unless otherwise specified in a subscription to Looker
Unless otherwise specified in a subscription to Looker (Google Cloud core), Google reserves the right to issue additional invoices or charges to Customer in arrears if Customer's use of Looker (Google Cloud core) exceeds allowed usage under the subscription, w
Source · core
A detailed list of Looker (Google Cloud core)
A detailed list of Looker (Google Cloud core) platform features and user entitlements can be found in the documentation .
Source · core
Google Cloud overview
Learn about Google Cloud, including popular features with pointers to documentation and tutorials.
Source · core
Cloud Architecture Center
Plan and design your infrastructure with architectural guidance and best practices.
Source · core
Databases
Migrate and manage enterprise data with security, reliability, high availability, and fully-managed data services.
Source · core
Distributed, hybrid, and multicloud
Extend your Google Cloud topology to the edge, on-premises, and other cloud platforms.
Source · core
Industry solutions
Transform your business with Google Cloud solutions for specific industries like commerce, healthcare, and financial services.
Source · core
Networking
Connect your networks and workloads, load balance traffic, and secure your network.
Source · core
Observability and monitoring
Documentation, guides, and resources for observability and monitoring across Google Cloud products and services.
Source · core
Access and resource management
Organize, analyze, and manage access to your Google Cloud resources and services.
Source · core
Google Cloud SDK, languages, frameworks, and tools
Use Google Cloud SDK, languages, frameworks, and tools effectively in cloud development.
Source · core
Infrastructure as code
Configure your infrastructure using code instead of graphical interfaces or command-line scripts.
Source · core
Migration
Use tools and information to help you on your journey to Google Cloud. The Rust logo is owned by the Rust Foundation and distributed under the terms of the Creative Commons Attribution license (CC-BY).
Source · core
Except as otherwise noted, the content of this
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies .
Source · core
Get certified and stand out
Learners that earn Google Cloud credentials see real career benefits. Did you know that 78% of leaders from organizations using Google Cloud say that they prefer to recruit and hire professionals who hold cloud certifications?* I would definitely recommend the
Source · core
Prepare for entry-level roles in cloud
Prepare for entry-level roles in cloud. Complete courses and assignments on Google Skills and earn a shareable certificate to add to your resume.
Source · core
Earn the latest skill badges to showcase your
Earn the latest skill badges to showcase your expertise in real-world use cases.
Source · core
AI features (11)
Embed platform
The following table shows the cost of the Embed variant of the Looker (Google Cloud core) platform. Commitment model Cost Details Annual commitment Call sales Work with sales to identify a solution that works for you.
Source · ai
Conversational Analytics in Looker
Conversational Analytics usage is measured in Data Tokens, which are basic units of text and data processed by a Large Language Model. All interactions with Conversational Analytics in Looker are measured in data tokens.
Source · ai
Google Cloud Documentation
Find user guides, quickstarts, tutorials, use cases, code samples, and more. Get started for free Start your proof of concept with $300 in free credit Develop with our latest Generative AI models and tools.
Source · ai
Build a generative AI application on Google Cloud
Learn the stages of building a generative AI application, choose the best products and tools for your use case, and access the documentation you need to get started.
Source · ai
AI and ML
Leverage the power of AI/ML solutions to transform your organization and solve real-world problems.
Source · ai
Access 20+ free products for common use cases
Access 20+ free products for common use cases, including AI APIs, VMs, data warehouses, and more.
Source · ai
Navigate what’s next in AI
Learning helps you and your organization stay ahead on the latest cloud technologies. 86% of decision-makers agree that Google Cloud learning resources have helped their organization stay ahead in the AI era.* 79% of Google Cloud learners say that cloud learni
Source · ai
Learn the latest cloud skills, from generative AI
Learn the latest cloud skills, from generative AI basics to advanced application development.
Source · ai
86% of decision-makers agree that Google Cloud learning
86% of decision-makers agree that Google Cloud learning resources have helped their organization stay ahead in the AI era.*
Source · ai
79% of Google Cloud learners say that cloud
79% of Google Cloud learners say that cloud learning has contributed to their goal of learning skills to quickly advance in their careers.*
Source · ai
73% of leaders and decision-makers report a revenue
73% of leaders and decision-makers report a revenue increase since their organization started engaging with Google Cloud learning services.*
Source · ai
Integrations (4)
Standard: A Looker (Google Cloud core) product for
Standard: A Looker (Google Cloud core) product for small organizations or teams with fewer than 50 users that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 adminis
Source · integrations api
Enterprise: A Looker (Google Cloud core) product with
Enterprise: A Looker (Google Cloud core) product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 100,000 query-based API call
Source · integrations api
Embed: A Looker (Google Cloud core) product for
Embed: A Looker (Google Cloud core) product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 500,000 query-based API calls per month
Source · integrations api
Each platform comes with ten standard users and
Each platform comes with ten standard users and two developer users included. Annual subscriptions are available in one, two, and three-year terms.
Source · integrations
Collaboration (1)
Show off your cloud skills with credentials
Get credit for your cloud knowledge with an official Google Cloud credential to share with peers and employers. Kickstart your career with Google Cloud certificates Prepare for entry-level roles in cloud.
Source · collab
Reporting and analytics (5)
Each Looker user type comes with a generous
Each Looker user type comes with a generous monthly data token quota for usage of Looker's in-product conversational analytics capabilities.
Source · reporting
A user's data token allocation will reset every month
A user's data token allocation will reset every month. Unused data tokens will not roll over.
Source · reporting
As part of the Conversational Analytics in Looker
As part of the Conversational Analytics in Looker launch, all users will enjoy unlimited access without quota limits or overage fees through September 30, 2026 (within fair usage limits).
Source · reporting
Quota enforcement and overage billing will take effect
Quota enforcement and overage billing will take effect October 1, 2026. Customers will be given additional notice prior to this date.
Source · reporting
After this date, usage that extends beyond the
After this date, usage that extends beyond the included monthly data token allocation will be subject to overage fees.
Source · reporting
Administration (1)
Every Looker (Google Cloud core) instance that you
Every Looker (Google Cloud core) instance that you create has a billing account attached to it.
Source · admin
See Looker (Google Cloud) pricing in detail
This page lists what Looker (Google Cloud) does. For per-seat math, tier comparison, and the full hidden-fee list, see the Looker (Google Cloud) pricing breakdown.
Closest alternatives
Other business intelligence and embedded analytics tools buyers shortlist when they evaluate Looker (Google Cloud).
Sources
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does Looker (Google Cloud) include?
This page tracks 44 verified Looker (Google Cloud) features across 6 categories, sourced from Looker (Google Cloud)'s official site.
Which tier do I need for Looker (Google Cloud)?
Looker (Google Cloud)'s feature availability varies by plan. Compare the public Looker (Google Cloud) tiers, calculator, and hidden fees on the Looker (Google Cloud) pricing page.
How does Looker (Google Cloud) compare on features to alternatives?
Buyers commonly compare Looker (Google Cloud) against Tableau, Power BI, Sigma Computing. Each alternative's feature page is linked below where we cover it.