Format features: tier-by-tier list (2026)
Format is a portfolio website builder for photographers and creators priced per site with annual billing locking in steeper discounts versus monthly.
Core capabilities (22)
Format: The Specialized Platform for Creatives
You are not generic, so don’t use a portfolio solution that is. Start Building Today
Source · core
Tailored for Visual Portfolios
Specifically designed for creating online portfolios, making it ideal for photographers, artists, designers, and filmmakers who want to showcase their visual work. 2
Source · core
Image-Centric Features
File sizes up to 100MB throughout the platform for everything from portfolio display, to client proofing and more so you don’t have to compromise on image quality. 3
Source · core
Professional Templates
Wide range of visually stunning templates created by award-winning designers, tailored for various creative fields like photography, art, design, video, fashion, film and architecture. 4
Source · core
Ease of Use
Built with simplicity in mind, offering an intuitive interface and drag-and-drop tools that allow users to build and customize their websites without needing coding expertise. 5
Source · core
Mobile Optimization
All templates are designed to be mobile-optimized, ensuring portfolios look impressive and function seamlessly across various devices. 6
Source · core
E-commerce Capabilities
Store allows creatives to sell digital downloads, services, or physical products directly from their site. 7
Source · core
SEO Tools
Built-in SEO tools to help improve website visibility and attract a broader audience. 8
Source · core
Customer Service
Creatives supporting creatives. Our dedicated Customer Experience team is at the heart of everything we do. Professionals with backgrounds in photography, art and design, they bring real-world expertise to every support request.
Source · core
The resources and training you need to succeed
From in-depth research and how to articles via Format Magazine to courses designed to help you master all aspects of your creative business.
Source · core
Let us build your website for you
Launch your new site as quickly as possible with hands-on help. Our Format Experts can build your portfolio website for you.
Source · core
Ready to showcase your best work
Format gives you all the tools you need to build a stunning online portfolio and grow your photography business. Build Your Photography Portfolio Start a free 14-day trial, no credit card required.
Source · core
Photography Portfolio FAQs
Here are four of the most frequently asked questions about creating an online photofolio:
Source · core
What type of photography makes the most money
While there is a lot of variation, some of the most reliably lucrative niches include wedding, architectural, and commercial photography.
Source · core
Showcase your work with Format’s trusted website builder
Showcase your work with Format’s trusted website builder —designed for photographers, artists, and creative professionals.
Source · core
Our dedicated Customer Experience team is at the
Our dedicated Customer Experience team is at the heart of everything we do. Professionals with backgrounds in photography, art and design, they bring real-world expertise to every support request.
Source · core
Do I need to know how to code
You absolutely do not need to know how to code to create a professional online portfolio. Your Format site comes with intuitive tools and support from Format Experts that make it easy to customize your site exactly the way you want.
Source · core
Does Format include hosting for my website
All Format plans automatically include hosting so you don’t need to purchase hosting services through a third party.
Source · core
Are Format sites mobile-ready
Absolutely! All our themes are optimized to be viewed across all devices and platforms: from high-res desktops to laptops and smartphones.
Source · core
Is it easy to use
Yes! Ease of use is our main priority—without sacrificing unique, customizable designs that make your work shine.
Source · core
Can I cancel at any time
Absolutely! We would be sad to see you go, but we want you to find the right solution for you. You can reach out to our Customer Success team at any time if something isn’t working and we’ll do our best to solve the issue together.
Source · core
Professional Design
If you’re just getting started and don’t want a full suite of services, the Enthusiast plan has a select number of themes and features for beginners.
Source · core
Automation and workflows (2)
Workflow Management
All-in-one suite of tools to help artists manage projects, sales, contracts, client galleries, and file transfers.
Source · automation
I’m bad at learning new software, will someone help me
Absolutely! You can get actionable feedback and help with Format Experts. Schedule a one-on-one consultation with our experienced team members to make the most of your portfolio.
Source · automation
Administration (1)
I already have a custom domain. Can I use it with Format
Of course! If you already have a custom domain, you can connect it to your Format website. Our Customer Support team connects user domains to make the process easier.
Source · admin
See Format pricing in detail
This page lists what Format does. For per-seat math, tier comparison, and the full hidden-fee list, see the Format pricing breakdown.
Closest alternatives
Other photography portfolio builder tools buyers shortlist when they evaluate Format.
Sources
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does Format include?
This page tracks 25 verified Format features across 3 categories, sourced from Format's official site.
Which tier do I need for Format?
Format's feature availability varies by plan. Compare the public Format tiers, calculator, and hidden fees on the Format pricing page.
How does Format compare on features to alternatives?
Buyers commonly compare Format against Squarespace, Pixpa, Dunked. Each alternative's feature page is linked below where we cover it.