Amplitude features: tier-by-tier list (2026)
Amplitude publishes Free and Plus entry points, with Growth and Enterprise requiring broader usage and governance qualification.
Core capabilities (22)
Make sense of complex digital journeys
We invented a fundamentally new way of joining complex user and product data so you can understand the impact of any random set of customer actions.
Source · core
Intelligence and actions at the speed of digital
The Behavioral Graph makes every capability smarter—which makes every customer more confident in every decision. So, what’s possible with the Behavioral Graph?
Source · core
Let’s get technical
Purpose-built for deep, interactive behavioral analysis and behavior-driven personalization. Complex distributed joins Perform complex joins across users, events and attributes in seconds.
Source · core
Ready-made infrastructure accelerates innovation
Building custom data structures and BI environments only costs organizations more money and effort—and ultimately never matches the potential of what’s possible with Amplitude.
Source · core
Correlate every product feature and customer, whether it’s
Correlate every product feature and customer, whether it’s thousands or millions of them, to understand the optimal path to business outcomes across the digital journey.
Source · core
Navigate and query complex data to get instantaneous
Navigate and query complex data to get instantaneous answers, whether it’s viewing user paths, building cohorts to test hypotheses or predicting future outcomes.
Source · core
Machine-learning sorts through messy data to instantly find
Machine-learning sorts through messy data to instantly find patterns, make predictions, and intelligently adapt each experience in the moment based on their behavior.
Source · core
To see what user actions lead to long-term
To see what user actions lead to long-term changes in behaviors, you need data that can find relationships across the entire journey.
Source · core
To make in-the-moment personalization a reality, you need
To make in-the-moment personalization a reality, you need to be able to identify the right users to target at the exact moment of their interaction.
Source · core
Complex distributed joins Perform complex joins across users
Complex distributed joins Perform complex joins across users, events and attributes in seconds.
Source · core
No-code, flexible UI & workflows Easily apply and
No-code, flexible UI & workflows Easily apply and compare user segments to enable comprehensive, interactive analysis.
Source · core automation
Early IPO
[ edit ] After several other rounds of funding, in June 2021 the company received $150 million in its final private investment led by the venture capital firm Sequoia Capital at a valuation of $4 billion. [ 9 ] Despite the recent funding, the company's
Source · core
Direct listing
[ edit ] Amplitude was also the subject of much discussion for its unusual choice of a direct public offering as it approached IPO. [ 11 ] This decision was seen as paving the way for yet more direct public offerings, another break from recent norms.
Source · core
Company growth
[ edit ] Amplitude benefited from the increasing trend of businesses moving toward digital services during the COVID-19 pandemic, including prominent customers Ford Motor Co., Burger King and Gap Inc.
Source · core
Skates has stated that he did at least
Skates has stated that he did at least briefly consider going public via SPAC . However, he decided against the move because he believed SPACs are an "end run around SEC rules."
Source · core
Amplitude benefited from the increasing trend of businesses
Amplitude benefited from the increasing trend of businesses moving toward digital services during the COVID-19 pandemic, including prominent customers Ford Motor Co., Burger King and Gap Inc.
Source · core
We offer plans to match your goals
We offer plans to match your goals. Add features as you grow, or get all the tools you need at once.
Source · core
Startups with under $10M in funding and fewer
Startups with under $10M in funding and fewer than 20 employees receive one free year on our Growth plan.
Source · core
Interested in how much you would pay each
Interested in how much you would pay each month on the Plus plan? Use the slider to estimate your monthly bill.
Source · core
Deploy, monitor, and release new experiences to the
Deploy, monitor, and release new experiences to the right users with intuitive feature flag management.
Source · core
Improve conversion with self-service A/B testing
Improve conversion with self-service A/B testing. Get started with just one line of code.
Source · core
Use behavioral data to deliver more personalized experiences
Use behavioral data to deliver more personalized experiences that drive the right outcomes.
Source · core
AI features (4)
The Behavioral Graph is the most intelligent, highest
The Behavioral Graph is the most intelligent, highest performing database for digital behavior on the planet—built for the scale, speed and complexity of modern digital products and teams.
Source · ai
To spot anomalies and pinpoint their cause, you
To spot anomalies and pinpoint their cause, you need real-time, intelligent data that can determine why spikes or dips happened.
Source · ai real-time
To adapt the right message, content or product
To adapt the right message, content or product to each user, you need powerful machine learning coupled with historical behaviors.
Source · ai
Automated ML models Predict behaviors, forecast growth and
Automated ML models Predict behaviors, forecast growth and enable real-time recommendations with a behavioral-driven approach.
Source · ai real-time
Collaboration (1)
Data platforms that are not built for complex
Data platforms that are not built for complex, interactive, real-time behavioral analysis
Source · collab real-time
Reporting and analytics (6)
Powering the Digital Analytics Platform
The Behavioral Graph is always learning, making Amplitude Analytics and Amplitude Recommend applications faster and smarter. More intuitive analytics for better decisions. More automated personalization for customer results.
Source · reporting
To ask questions, drill in deeper and find
To ask questions, drill in deeper and find new ideas, you need analytics that finds answers immediately without technical overhead.
Source · reporting
When the system gets smarter, your business gets smarter
When the system gets smarter, your business gets smarter. And when your business gets smarter, you win.
Source · reporting
We built an in-house column store that is
We built an in-house column store that is designed specifically for behavioral analytics.
Source · reporting
Introducing Nova 2.0, our new architecture built to
Introducing Nova 2.0, our new architecture built to improve performance, reduce query latency, and cut server costs.
Source · reporting
Amplitude is an American publicly traded company that
Amplitude is an American publicly traded company that develops digital analytics software.
Source · reporting
See Amplitude pricing in detail
This page lists what Amplitude does. For per-seat math, tier comparison, and the full hidden-fee list, see the Amplitude pricing breakdown.
Closest alternatives
Other product analytics tools buyers shortlist when they evaluate Amplitude.
Sources
- https://amplitude.com/product
- https://en.wikipedia.org/wiki/Amplitude%2C_Inc.
- https://amplitude.com/pricing
Features evolve. Confirm directly with the vendor before purchase decisions. This list was last refreshed on 2026-05-27.
Frequently asked questions
What features does Amplitude include?
This page tracks 33 verified Amplitude features across 4 categories, sourced from Amplitude's official site and Wikipedia.
Which tier do I need for Amplitude?
Amplitude's feature availability varies by plan. Compare the public Amplitude tiers, calculator, and hidden fees on the Amplitude pricing page.
How does Amplitude compare on features to alternatives?
Buyers commonly compare Amplitude against Mixpanel, PostHog, Heap. Each alternative's feature page is linked below where we cover it.