Kit (ConvertKit) vs MailerLite pricing: which is cheaper for your team?
MailerLite's cheapest paid tier (Growing Business) lists at $9/month, which beats the other on entry pricing. Mid-tier and enterprise math can flip the answer — use the per-tier table below to see the real cost for your team size at each tier.
Calculate the cost for your team
Kit (ConvertKit) pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Newsletter (Free) | $0 | $0 | month | Up to 10,000 subscribers, 1 basic visual automation, unlimited landing pages and broadcasts. |
| Creator | $33 | $25 | month | 1,000 subscribers, unlimited visual automations, A/B subject line testing, 24/7 email support. |
| Pro | $66 | $50 | month | 1,000 subscribers, unlimited users, advanced analytics, deliverability reporting, newsletter referral system. |
MailerLite pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Free | $0 | $0 | month | 500 active subscribers, 12,000 emails per month, drag and drop editor, basic automation. |
| Growing Business | $10 | $9 | month | Unlimited subscribers and sends, 3 seats, multivariate testing, unlimited websites and landing pages. |
| Advanced | $20 | $18 | month | Unlimited seats, smart sending, AI writing assistant, custom HTML editor, enhanced automations. |
Feature by feature
The non-pricing differences that drive the real decision.
| Capability | Kit (ConvertKit) | MailerLite |
|---|---|---|
| Billing model | month | month |
| Pricing model | Subscriber-tiered with free plan | Subscriber-tiered email and automation |
| Cheapest paid tier | Creator at $25/month | Growing Business at $9/month |
| Mid-tier benchmark | Pro at $50/month | Advanced at $18/month |
| Total paid tiers published | 2 | 2 |
| Last verified | 2026-05-17 | 2026-05-17 |
Best for…
Hand-picked use cases mapped to the winner.
| Use case | Winner |
|---|---|
| Lowest entry price (10-person team) | MailerLite Growing Business |
| Most pricing tiers (room to grow) | Kit (ConvertKit) (2 tiers) |
| Predictable per-seat billing | Neither (both flat/usage) |
| Most recently verified pricing | Kit (ConvertKit) |
Choose Kit (ConvertKit) when
- Kit is creator-focused email marketing with a free tier up to 10,000 subscribers and paid plans starting at $33 per month for 1,000 contacts.
- Entry tier (Creator) at $25/month is your budget ceiling.
- Larger subscriber tiers use a sliding pricing calculator on the website; high-volume creators get migration help when moving from a competitor.
Choose MailerLite when
- MailerLite offers a generous free tier for 500 subscribers and paid plans starting at $10 per month for the Growing Business plan with unlimited contacts.
- Entry tier (Growing Business) at $9/month is your budget ceiling.
- Enterprise plan is custom-priced for 100,000-plus subscribers and adds dedicated success manager, dedicated IP, and custom onboarding.
Switching considerations
Watch the hidden fees on both sides. Kit (ConvertKit): Digital product transaction fees of 3.5% plus $0.30 per sale MailerLite: Local taxes may apply on top of listed prices Always confirm with the vendor before purchase.
Frequently asked questions
Which is cheaper for a 10-person team, Kit (ConvertKit) or MailerLite?
At entry tier and 10 seats on annual billing: Kit (ConvertKit) Creator comes to $25/mo; MailerLite Growing Business comes to $9/mo. MailerLite is the cheaper entry-tier choice at this team size.
Does Kit (ConvertKit) have more pricing tiers than MailerLite?
Both publish 2 paid tiers. The mid-tier benchmark is Pro for Kit (ConvertKit) and Advanced for MailerLite.
Which pricing was verified more recently?
Kit (ConvertKit)'s pricing was last verified 2026-05-17; MailerLite's on 2026-05-17. Both pages link to the vendor's official pricing source so you can re-check before committing.