Buttondown vs Moosend pricing: which is cheaper for your team?
Moosend's cheapest paid tier (Pro (500 contacts)) lists at $7/month, which beats the other on entry pricing. Mid-tier and enterprise math can flip the answer — use the per-tier table below to see the real cost for your team size at each tier.
Calculate the cost for your team
Buttondown pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Free | $0 | $0 | month | Up to 100 subscribers, rich text and markdown editor, custom domain sending, archives. |
| Standard add-ons | $9 | $9 | month | Tagging, segmentation, paid subscriptions, comments, surveys, analytics, RSS-to-email. |
| Pro add-ons | $29 | $29 | month | Custom domain archives, multiple newsletters, automations. |
| Team add-ons | $79 | $79 | month | Whitelabeling and team seats on top of base. |
Moosend pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Pro (500 contacts) | $9 | $7 | month | Unlimited campaigns and sends, marketing automation, landing pages, forms, SMTP server. |
| Pro (10k contacts) | $80 | $64 | month | Same Pro features at 10,000-contact tier; annual billing saves 20%. |
| Email Credits 350k | $350 | $350 | one-time | Pay-as-you-go 350,000 email credits for $350; credits never expire. |
Feature by feature
The non-pricing differences that drive the real decision.
| Capability | Buttondown | Moosend |
|---|---|---|
| Billing model | month | month |
| Pricing model | À la carte add-ons with subscriber base | Contact-tiered with pay-as-you-go credits |
| Cheapest paid tier | Standard add-ons at $9/month | Pro (500 contacts) at $7/month |
| Mid-tier benchmark | Pro add-ons at $29/month | Pro (10k contacts) at $64/month |
| Total paid tiers published | 3 | 3 |
| Last verified | 2026-05-17 | 2026-05-17 |
Best for…
Hand-picked use cases mapped to the winner.
| Use case | Winner |
|---|---|
| Lowest entry price (10-person team) | Moosend Pro (500 contacts) |
| Most pricing tiers (room to grow) | Buttondown (3 tiers) |
| Predictable per-seat billing | Neither (both flat/usage) |
| Most recently verified pricing | Buttondown |
Choose Buttondown when
- Buttondown is a small-team newsletter platform with a free tier up to 100 subscribers and à la carte add-ons starting at $9 per month for power features.
- Entry tier (Standard add-ons) at $9/month is your budget ceiling.
- No formal enterprise plan; 501(c)(3) nonprofits receive a 50% discount on any plan.
Choose Moosend when
- Moosend offers a Pro plan that scales by subscriber count from 500 to 1 million plus, with a pay-as-you-go credit option where credits never expire.
- Entry tier (Pro (500 contacts)) at $7/month is your budget ceiling.
- Enterprise tier adds account manager, priority support, deliverability optimization, and 10-plus team members under a custom quote.
Switching considerations
Watch the hidden fees on both sides. Buttondown: Each add-on bundle stacks on top of the base subscriber fee Moosend: Moosend Plus add-ons (dedicated IPs, transactional, audience discovery) are priced separately Always confirm with the vendor before purchase.
Frequently asked questions
Which is cheaper for a 10-person team, Buttondown or Moosend?
At entry tier and 10 seats on annual billing: Buttondown Standard add-ons comes to $9/mo; Moosend Pro (500 contacts) comes to $7/mo. Moosend is the cheaper entry-tier choice at this team size.
Does Buttondown have more pricing tiers than Moosend?
Both publish 3 paid tiers. The mid-tier benchmark is Pro add-ons for Buttondown and Pro (10k contacts) for Moosend.
Which pricing was verified more recently?
Buttondown's pricing was last verified 2026-05-17; Moosend's on 2026-05-17. Both pages link to the vendor's official pricing source so you can re-check before committing.